Bengaluru: India’s foremost premium writing instrument brand, William Penn appoints Lateral Thinkers as its Public Relations agency. The mandate includes strategic corporate messaging, planning, media relations, and crisis management.
Lateral Thinkers, a young and dynamic Bengaluru-based agency, caters to a wide range of industries including real estate, lifestyle and healthcare to start-ups and corporate clientele. With its latest win, the agency aims to strengthen its consumer portfolio with innovative and disruptive brands.
Commenting on the recent collaboration, Sudhakar Rao and Urmila Biswas – Co-founders, Lateral Thinkers, said, “Over the last few years, we have had great success with Make-in-India consumer brands – from retail to food – that enabled us to create both value and meaningful conversations for their businesses. In today’s competitive landscape, it has become challenging to create brand awareness and strengthen consumer and media base. However, as story tellers, we believe in the power of our craft to influence and impact. We’re delighted to work with a legacy brand, William Penn that’s disrupting the premium writing instrument category, globally. Given the company’s unique leadership position and ambitious growth plans, we are excited about our collaboration and look forward to doing some exciting work with them.”
Remarking on the company’s choice of PR agency, Nikhil Ranjan – Founder & MD, William Penn said, “We at William Penn have completed 20 years of our journey in the writing instrument space and achieved many milestones along the way. As we move to the next phase, we needed someone who understood the media space to translate our vision and growth plans into reality. We are delighted to be working with Lateral Thinkers. With their expertise and experience, we aim to embrace an integrated approach to creating the right positioning, fuelled by disruptive media campaigns and consistent stakeholder engagement.”
