Mumbai: Lattukids, an early learning platform owned by Lattu Media Pvt Ltd, today announced its launch on PatchWall on Mi TV, India’s number 1 Smart TV brand. Lattukids is now available as an integrated offering for all 3M+ PatchWall users, featuring fun learning animation videos across 100+ preschool topics. All Mi TV users can now sample the Lattukids library of more than 1500 highly engaging learning videos from various topics across the pre-school curriculum.
Lattukids intuitive interface makes the discovery of content that suits each child’s learning preferences, through specially-curated categories like “Science & Environment” “The world around us ”, “ Learning through rhymes, “Good Habits ”, etc. With this new partnership, Lattukids plans to further strengthen its presence in India through millions of Mi TV users. The content can be found under the kid’s section on PatchWall.
Commenting on the Content Integration, Vivek Bhutyani, co-founder and CEO Lattukids, said “Lattukids is India’s leading early learning brand in India and is proud to partner with MiTV, the leading smart TV brand in India. Lattukids intends to break the barriers to great quality learning content and provide access to children across India on their preferred viewing platforms and screens, we will reach 3 Million + families with this partnership.
Eshwar Nilakantan, Category Lead – MiTV, Xiaomi India, said, “With Mi TVs, our vision is to provide a unique interface for each user and this vision comes to life with our dedicated focus on building PatchWall for Mi TV. We are very excited to bring Lattukids onboard and add their fun learning videos for kids across our over three million Patchwall users. In 2020, we will continue to work hard to build one of the most robust content libraries in India and provide a great content viewing experience to all our users.”