Bangalore: The digital marketing landscape in India is pretty fragmented with multiple players offering varied solutions – from performance marketing, to influencer marketing to content-driven solutions. Marketers have long chased different agencies and freelancers to address multiple aspects of their 360-degree marketing activities.
Two Bangalore-based powerhouses, Laudco and Wytti have come together to provide the ultimate solution to all marketing needs. Wytti specializes in research-driven witty content creation while Laudco creates laudable performance marketing strategies for content distribution. The LXW Project is an initiative by both the firms to bring together all marketing solutions that new-age marketers need under their armours.
The combined repertoire of clients for both the firms include brands like Flipkart, Intel, CISCO, Bosch India, The Mom Store, Peoplestrong, Werner Finley and many more. The leaders of both Laudco and Wytti bring with them rich professional experience in the field of new-age marketing.
Shubham Mehrotra, Founder and CEO of Laudco has been an Economic Times’ Young Business Leader in the year 2019. She is a brand strategist managing high-stake projects, providing strategic counsel to Fortune 500 clients, C-suite executives, elected officials and non-profit organisations in the areas of digital transformation. Bhavana Pandey, Founder and Chief Content Strategist at Wytti specializes in non-traditional marketing for B2B firms. She has been collaborating with various media houses to adopt brand storytelling in order to make marketing more informative, educative and entertaining at the same time.
The shared vision for The LXW is to create an entity offering all sorts of high-quality marketing solutions under one umbrella. “The LXW project is all set to revolutionize digital marketing in India by helping client have a marketing wing outside of their own organization”, says Shubham.
“Content creation and perfect distribution are the two facets of effective digital marketing. At LXW, we aim to take care of both of them.“, adds Bhavana.