• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Mobile/Digital

Lava launches MyZ, a ‘Made-to-Order’ phone which is upgradable

by Editorial
January 7, 2021
in Mobile/Digital
3 min read
Lava launches MyZ, a ‘Made-to-Order’ phone which is upgradable
Share Share ShareShare

Mumba: Lava today announced the launch of the world’s first smartphones – MyZ – that can be customised and even upgraded to suit the customers’ requirement. MyZ is uniquely designed to allow customers to customize their smartphone to suit their needs, before purchase (being called as My-Z). The phone can also be upgraded post purchase (being called as Z-Up). These smartphones can be customised in 66 unique ways with options of increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone. This is unprecedented in the 25-year history of the phones in the world.

World’s first ‘Made-to-Order’ phone

In a move that will redefine the smartphone industry and its use by customers, Lava announced this unique ‘Made-to-Order” concept for smartphones which will allow customers to choose between a 2GB, 3GB,4GB or 6GB RAM, and mix & match it with 32GB, 64GB & 128GB ROM in a combination of your choice. Further you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. You can also select a color of your choice, your own version of Lava’s Z series –and your MyZ is ready. You can order this ‘Made-to-Order’ device on Lava e-store- www.lavamobiles.com and your unique smartphone, made just for you, will be delivered to you.

Sunil Raina

“We are proud to announce the artwork of our young and passionate R&D and design team from India, which made Lava the first ever company in the world to accomplish such a unique milestone. This concept, apart from fulfilling the consumer’s needs, will also make Lava a very nimble and efficient company in upstream and down-stream supply chains,” said Sunil Raina, President and Business head, Lava International “. “Soon, even retailers & trade can build phones as per their customer’s choice”, he added.

Even bigger Innovation – Upgrade to suit your needs post purchase

Innovative customisation doesn’t stop here. Lava has solved a yet another major pain point of the consumers. As the usage pattern of the consumer changes, they want to upgrade their phones with a higher RAM/ROM specification. At that time the consumer is left with no option but to buy a new phone with a higher feature set and is forced to spend the full cost of a new phone.  This will no longer be the case.

With Lava’s Z -up, customers can upgrade their phone’s RAM and ROM by visiting a Lava service centre. For on-the-spot upgrade, customers can pre-book their appointment at a service centre near them. Upgrading phones will be possible, by paying only an incremental charge for upgraded components.

“With this unique innovation, we will save customers’ money, avoid the hassle of transferring data to a new phone, while ensuring environmental safety and offering protection from e-waste. We firmly align ourselves with the Hon’ble Prime Minister’s vision of Make in India and an Atmanirbhar Bharat with zero defect and zero effect”, Sunil Raina further added

MyZ & Z up series is powered with a MediaTekHelio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5” (16.55 cm) with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness.

Tags: LavaMade-to-Order phoneMyZSunil Raina Lava International

Related Posts

Short-format content brand Flick from The Zoom Studios unveils integrated brand campaign #StoriesToTell
Featured

Short-format content brand Flick from The Zoom Studios unveils integrated brand campaign #StoriesToTell

by Editorial
April 22, 2021
0

Mumbai: Flick – Stories to Tell, a premium short-format content brand from The Zoom Studios celebrated the milestone of registering...

Read more
Lotame Panorama ID Gains Support From Leading Data Partners, enabling Expanded Data Collection Across the Open Web
Featured

Lotame Panorama ID Gains Support From Leading Data Partners, enabling Expanded Data Collection Across the Open Web

by Editorial
April 22, 2021
0

International: Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable...

Read more
TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

TAM Sports: 24 new categories and 86 new brands advertised in 5 matches of IPL 14

April 21, 2021
As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

As a startup, Practically is focused on maximising the advertising budgets available, Mahadev Srivatsa, VP – Marketing and Brand Strategy, Practically

April 21, 2021
Our understanding of the demographic that we cater to has helped us strengthen our new product offerings and the Reflex category as a whole: Ajay Maurya -Fastrack

Understanding of demographic that we cater to helped us strengthen new product offerings and the Reflex category as a whole: Ajay Maurya – Fastrack

April 20, 2021
My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

April 21, 2021
I think the logo needed a bit more drama, which the market and audiences usually appreciate: Megha Tata – South Asia, Discovery Communications India

I think the logo needed a bit more drama, which the market and audiences usually appreciate: Megha Tata – South Asia, Discovery Communications India

April 19, 2021
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021

Subscribe to Newsletters

Trending

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region
Featured

India-based startup MSB Docs appoints Srini Dokka to strengthen base in MEA region

by Editorial
April 22, 2021
0

Srini Dokka, a global name to reckon with in the sales domain, has joined smart document solutions provider MSB Docs...

Short-form video platforms have high engagement rates and user stickiness

India’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps

April 22, 2021
By 2030, L’Oréal Paris will reduce its carbon footprint by 50% and contribute €10 million to environmental projects

By 2030, L’Oréal Paris will reduce its carbon footprint by 50% and contribute €10 million to environmental projects

April 22, 2021
We at Madison build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital and Madison Media Ultra

We build our own proprietary tool on probabilistic modelling to get the right measures: Vishal Chinchankar- Madison Digital & Madison Media Ultra

April 22, 2021
US based Video Technology pioneer Streambox to enter India

US based Video Technology pioneer Streambox to enter India

April 22, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.