Lavie Sport has unveiled a campaign featuring actor Ranveer Singh showcasing its ‘hybrid bag’. Lavie Sport is a sub-brand of the women’s handbag brand Lavie. The essence of the brand is to enable an active lifestyle with high performance, multi-functional backpacks, duffle bags, and trolley bags.
The tagline, ‘Work, Play, Slay’ encapsulates the design USP of the product line, which is sporty meets functional.
The high-energy creative has the actor move effortlessly from the office to an evening out to a party, with his backpack serving as a trusted companion. The campaign has been conceptualised by Makani Creatives.
Prasad Rao, ECD at Makani Creatives, said, “There is no one better than Ranveer Singh to stand true to the message of Work. Play. Slay. He has been killing it in the industry for years now. Be it his films, his roles, the characters, or even his style, he slays it every single time. And that’s what excited us because that is exactly what Lavie Sport stands for. His energy defines the generation today. And the best part was it all came effortlessly to Ranveer. It’s just the way he does things, it’s his way of life. It was a pleasure to work with him and witness his energy translate beautifully onto the creatives.”
Ayush Tainwala, CEO and Founder, Lavie and Lavie Sport, said, “Makani has beautifully captured the active and energetic essence of our brand, in the film and stills. This formidable synergy between the products, our brand ambassador, and the campaign will surely encourage Indians to adopt an active lifestyle.”
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