Mumbai: Law & Kenneth Saatchi & Saatchi bagged a Gold Lion in one of the most contested categories, the three-year old Glass Lions, at the Cannes Lions International Festival of Creativity 2017.
#GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the 5 days over 350 million girls in India (nearly 80% of the country) miss every month, just because of their period. In fact studies show that 1 in every 5 girls in India is forced to drop out of school just because she misses 5 days every month. #GiveHer5 helps give her 5 of ‘those’ days back, so she never misses out on school, her dreams, or her life. All it takes is 150 rupees.
Kick started by Mr. Ashok Kurien and the Ammada Trust, and powered entirely by women (and men) on Facebook, Twitter and Instagram, #GiveHer5 crowd sourced funds to provide and make affordable Saafkins – the world’s first reusable, 12-hour menstrual protection.
On the win, Delna Sethna – Chief Creative Officer, Law & Kenneth Saatchi & Saatchi says “The win has just been an affirmation that only good things can come from doing good! It has proved that when you genuinely step up to make a difference the world has to sit up and take notice”.
Praveen Kenneth – Co-owner, Chairman and Managing Director, Law & Kenneth Saatchi & Saatchi says, “It’s indeed a proud moment. It definitely is a recognition of the team’s hardwork & passion”.