Mumbai: The festivity around DurgaPujo has already begun, with devotees adding to the festivities and amplifying the cultural experience of lakhs of devotees. On this occasion, Legrand India, an electrical and digital infrastructures company, plans to create a real time experience forthe citizens around the country and elsewhere. Building on the excitementaround the pujosand allowing the people away from their hometown feel the pulse of the Pujo, the company has created an online destination dedicated to festive happenings with the hashtag #ComeHometoPujo.
The company is commencingthe campaign with a photography contest as the country is slowly decking up for the DurgaPujo. The contest is open for fervent and passionate photographers of colleges for whom photography is salvation.
The contest begins from 3rd October 2016 where students can click some superb photographs which expresses the spirit of DurgaPujo better than words. The entries received will be judged by a panel of industry experts / renowned photographers and seven best judged entries will be awarded with cash prizes. The entries received during this contest will also be uploaded on the microsite and Instagram feed of #ComeHomeToPujo. Last date to submit the entries is by 10th October, 2016.
“The idea is to crowdsource content from people and provide them with a platform to share this with not only their known network, but the larger community; thus bringing them together through this shared love for the festival. People are intensely and emotionally invested in this festival and we thought this was a great way to give them a direct, way to share their happiness and joy“, said Mr. Sameer Saxena, Vice President, Marketing, Legrand India. He further added, “The one complaint that is common amongpeople living outside their home town is that they miss home and the vibrancy associated with Pujo. We have tried to address this longing and bringing the experience closer to those consumers. So this year, even if you aren’t at the Pujo, you are at the Pujo!!” he further added.
Legrand India has been associating themselves with DurgaPujopandels in Kolkata for almost a decade now. Last year #ComeHomeToPujo campaign generated prodigious response receiving over 1000 entries. This campaign helped citizens from far-flung regions connecting themselves with their favourite festival. Taking a cue from the popularity last year, Legrandhas made this campaign bigger and better this year by expanding the reach of the campaign.
To make this experience unique, the company will organise Flash Mobs which will be performed at 20 different locations starting from Soshthi(The sixth day of Durga Puja).