• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, June 27, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Lemma & VIOOH partner to scale pDOOH offering across key markets

by Editorial
October 13, 2020
in Featured, Marketing
2 min read
Lemma & VIOOH partner to scale pDOOH offering across key markets
Share Share ShareShare

New Delhi: Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen inventory.

The strategic alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by leading brands, media buyers and agencies(both traditional and digital) via Lemma.

Lemma has been aggressive with its global programmatic DOOH inventory expansion across markets, categories, clusters and audiences. This integration with VIOOH further strengthens & diversifies Lemma’s screen portfolio by connecting premium OOH sites across roadside, retail, transit, place-based media, digital billboards, and all other forms of digital signage.

As the first programmatic DOOH player built to Interactive Advertising Bureau’s (IAB) Open RTB standard, Lemma will source demand from digital-first agencies on to VIOOH’s managed screen network, subsequently improving screen occupancy rates & overall yield.

Gulab Patil
Gulab Patil

Gulab Patil, Founder & CEO Lemma, said “With advertisers’ growing appetite for programmatic DOOH heightened during this pandemic, Lemma upped its supply game with partners who can meet this demand effectively. VIOOH is a leading supply platform sharing a similar vision much in line with Lemma. Combining Lemma’s advanced programmatic platform with VIOOH’s premium inventory will solve for many of the modern-day marketing challenges, arising due to a lack of data-driven & dynamic solutions in the out of home realm.”

Gavin Wilson

Gavin Wilson, Chief Revenue Officer, VIOOH, said “The impact of the pandemic on OOH advertising has been felt the world over, but it has also served to clarify the unrivalled benefits of programmatic OOH trading. Advertisers are able to utilise the flexibility progOOH offers and run audience-driven, targeted campaigns on premium, high impact sites.

“We’re delighted to have partnered with Lemma and look forward to working with them and enabling their clients to achieve impactful, memorable advertising.”

Sharing his thoughts on this strategic alliance Sanjaya Molligoda, Managing Partner, Lemma, commented “As audience movement is gaining momentum & consumers are feeling confident to move out, DOOH will bounce back & continue to remain a critical component in deploying omni-channel strategies. In this scenario, pDOOH players like Lemma along with strong supply partners will definitely serve as protective gear for brands as they step outdoors again”

“Partnering with VIOOH and having global access to JCDecaux screens is exciting as we venture out into a whole new world with renewed standards in Digital out of home advertising layered with data, technology and programmatic capabilities.”

Tags: Gavin Wilson VIOOHGulab Patil LemmaLemmaProgrammatic DOOH playerSanjaya Molligoda LemmaVIOOH

Related Posts

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics
Advertising

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics

by Editorial
June 27, 2022
0

SGA Growth Advisors (SGA), one of the leading advisory consultancy businesses has won the PR and social media mandate for...

Read more
Viacom18 Sports onboards Pushpendra Singh as Chief Product Officer
Featured

Viacom18 Sports onboards Pushpendra Singh as Chief Product Officer

by Editorial
June 27, 2022
0

Pushpendra Singh has been appointed as Chief Product Officer at Viacom18 Sports. Previously he Co-founded Fandawm, a short video production...

Read more
Suzhal – The Vortex, Exquisite and Inquisitive

Suzhal – The Vortex, Exquisite and Inquisitive

June 25, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

June 24, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker Chennai takes Media AoY title

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker takes Media AoY title

June 27, 2022
Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
Brands bring out their creative side on #SocialMediaDay 2020

Brands bring out their creative side on #SocialMediaDay 2020

July 1, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.