Mumbai: Leo Burnett India has a new feather in its cap: the agency has been honoured with the coveted ‘Storyboard Commercial of the Year’ award, at the 17th edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.’The awards, that were held in New Delhi last evening, boasted of a jury panel comprising eminent industry experts from the Indian automobile industry. Storyboard is CNBC-TV18’s weekly advertising, media and marketing TV show.
The CNBC-TV18 Overdrive awards honour India’s cars and bikes that are changing the face of the industry, through cutting-edge technologies and innovations.
Speaking about the win, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia, who was present to collect the award on behalf of Leo Burnett said, “This is pretty much the best way to end the awards streak this year! Automotive advertising is one of the most dynamic, high-volume categories, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the CNBC-TV18 Overdrive Awards stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”
The Bajaj V, that contains metal from India’s legendary warship and aircraft carrier, the INS Vikrant, was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.
Watch the award-winning commercial here: