Mumbai: Jeans brand Levi’s has launched a campaign ‘New Fits, Infinite Possibilities’ featuring brand ambassador Deepika Padukone in the latest fits.
The company said that there are close to 15 fits to choose from – the retro-inspired flare, the laid-back loose, and the timeless classic straight. The goal is to appeal to everyone, and cater to every mood, style, and occasion.
Loose Fits the company said are all about comfort and ’90s inspired style. The Low Loose channels Y2K vibes with a wide, straight leg. The High Loose is a pair of loose jeans with a cinched-in waist and an easy, relaxed leg. Finally, the ’90s get a double dose of love with the ’94 Baggy and ’94 Baggy Wide Leg, with an easy baggy silhouette explains the company.
There are also Straight Jeans. The Wedgie Straight is the vintage-inspired, ultra-flattering, asset-enhancing pair of jeans you’ve been waiting for. With a record-breaking high rise, the Ribcage Straight Ankle with its straight-leg summer-ready ankle crop to show off a great pair of sandals or sneakers. The 80’s Mom jeans magically brings together a high waist, a slightly more relaxed silhouette, and a tapered leg that would make mom proud.
Levi’s added that it takes a dramatic turn with its range of Flared Jeans. The Ribcage family of fits offers The Ribcage Cropped Boot, Ribcage Wide Leg, and the newest addition, the Ribcage Bell.
“Levi’s has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumers, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life” said Amisha Jain, MD, senior VP LS&Co South Asia, Middle East, Africa.
