New Delhi: Lexar Co., Limited, one of the leading global brand names in flash memory solutions, has announced the appointment of Advent Public Relations, a research-based PR Consultancy, as its strategic brand and digital communication partner. In its role, Advent PR shall be responsible for formulating and adopting an integrated communication channel route, aimed at enhancing and reinforcing the corporate leadership position in India as well as driving the consumer engagement through digital and influencer marketing, in a phased manner.
Talking about the development, Gaurav Mathur, Director, Lexar Co., Limited said “The rising demand for the low-cost storage solution across various applications is emerging as one of the key factors for the growth of flash memory solution industry in India and this is where we see a huge potential for Lexar to grow in the Indian market. To meet our vision and required goal, it is imperative to onboard an expert consultancy in the field of Tech Communication, who with their expertise could devise and implement the right brand strategy to enhance our presence across print, electronic, online, and social media. Advent PR met our criteria and we are elated to have them on board as our prospective communications partner.”
Kheman Kumar, Director, Advent Public Relations Pvt. Ltd. said “We are happy to announce as the recognized communications and digital partners for Lexar for the Indian market. Advent Public Relations as an agency is committed to understanding the client’s needs and delivering the best. We look forward to working closely with the brand’s marketing team and designing result-driven strategies for the brand which shall boost & achieve brand objectives.”