Mumbai: LG Ad Solutions has announced the launch of Agentiv, an artificial intelligence (AI) platform built to enhance automation, privacy-led data collaboration, and operational efficiency across its advertising technology ecosystem.
The platform supports a network of internal and external AI agents aimed at improving workflow automation, data accessibility, and collaboration between teams and clients.
“We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” said Dave Rudnick, Chief Technology Officer at LG Ad Solutions. “Agentiv provides a unified platform for developing and deploying agents across multiple business functions, helping streamline internal processes and strengthen how we collaborate with clients.”
According to the company, over 20 intelligent agents are already active within Agentiv, powering functions such as media planning, campaign feasibility reporting, and creative review management.
LG Ad Solutions will begin beta testing Agentiv with select advertisers, starting with a data collaboration agent that allows brands to securely merge their customer data with LG Ad Solutions’ insights in a privacy-compliant environment — aiding audience identification and campaign evaluation.
Core features of the platform include natural language query capabilities for conversational data access, persona-based permissions for regulated user access, clean room integration for privacy-focused collaboration, and campaign optimization tools for real-time performance improvements.
“We’re entering an AI-first era in ad tech, and brands can’t afford to sit on the sidelines,”Rudnick added. “Choosing the right partners means looking for those who are investing now, building resilient foundations, and embracing AI to help advertisers navigate what comes next. Agentiv is our commitment to being that partner.”
