New Delhi: LG Electronics India launches its new TVC featuring LG DUAL COOL Air Conditioner, uniquely designed for their customers when they feel depleted in extreme heat. The AC has a one-of-a-kind DUAL Inverter Compressor for faster cooling. It also offers a touch-free operation, can be voice-controlled with different Apps and AI speakers. The LG DUAL COOL AC comes with a powerful 4-Way swing and with larger skew fans and wider outlets for uniform airflow and ventilation which allows it to cool larger spaces faster and easier.
The TVC is very fascinating capturing how the youth is very conveniently operating the Air Conditioner using their smartphones. It also shows how one can save on electricity bills by altering the cooling capacity of the Air Conditioner basis no of people in the room. TVC also features the benefit of 100% Ocean Black Fin that protects against all weather and environmental conditions. The TVC very well ends highlighting all the salient features and a tag line All In One, One In All.
Speaking of these campaigns, Vijay Babu, VP-Home Appliances, LG Electronics India, said, “Health & hygiene has become a key parameter for consumers when purchasing Home Appliances. LG AC’s are equipped with the UV Nano feature which removes 99.99% bacteria from wind generating Fan. Not just this, its LG ThinQ app allows users to control the AC anytime from anywhere. Through this campaign, we would like that consumers should make an informed choice & select an all-in-one AC. We will be running all India TVC campaigns across 50+ channels including high impact properties like IPL.”
LG has always been a companion along the journey of its consumers and this commercial delivers a strong message in this direction.