Indian agencies opened their tally at the London International Awards 2023 with a Silver and Bronze in the ‘Transformative Business Impact’ category.
VMLY&R Mumbai won Silver in the ‘Commercial Transformation: Customer Experience’ sub-category for is entry ‘Suvidha Centre’ for HUL.
The entry also won a Silver in the ‘Community and Government Transformation: Sustainable Government and Community’ sub-category.
BBDO India Mumbai won a Bronze in the ‘Commercial Transformation: Purpose’ sub-category for its entry ‘Silent Separation #ShareTheLoad’ for P&G India’s Ariel.
The jury awarded 35 entries in Transformative Business Impact, including 11 Gold, 12 Silver, 11 Bronze Statues and four Finalists. Draftline Shanghai won the Grand LIA this year, for its work for Corona titled ‘Corona Extra Lime’.
London International Awards announced winners and finalists in the Transformative Business Impact, Creative Use of Data, Creativity in the Metaverse and Evolution on October 12, 2023.
Ambient & Activation, Print, Poster and Billboard category winners and finalists were announced a day prior.
The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business, including their operations, services, products, internal experiences and customer experiences. The jury awarded a Grand LIA.
Terry Savage, LIA Chairperson, said, “In complex categories such as Transformative Business Impact and Creative Use of Data, the value of no pre-judging and the jury members seeing all the work becomes even more apparent and the metal awarded reflects this.”
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