Mumbai: Liberty General Insurance Ltd, one of the leading general insurance companies in India, announced a 360-degree insurance awareness campaign with the recently launched television commercial ‘Bharose Ka Vaada’. The TVC highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.
The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.
Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “we have crafted a storyline that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers. This is especially relevant in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”
Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Through this campaign, Liberty General Insurance believes that progress happens when people feel secure. Our constant endeavor is to provide seamless support in a customer’s insurance journey including speedy claims settlement.”
Speaking on the campaign, Gaurav Dubey, Head Marketing & Digital Business said, “We have designed this 360-degree integrated campaign across mediums such as TV, Radio, Facebook, Instagram, YouTube, Google Display, and Social Media. Our objective is to reach the customer at all access points and leverage cross-platform engagement. With this campaign, Liberty General Insurance aims to increase top-of-mind recall to customers in the regional markets”.