Licious has launched its campaign ‘Licious Sera Sunday’ with the tagline ‘Sera Sunday maanei Licious er sera Mutton’ (The ultimate Sunday calls for the ultimate Mutton by Licious).
The campaign highlights the place mutton holds in Bengali cuisine, and how a mutton dish is at the heart of a Sunday spent well. The film gives a glimpse of a Bengali household on a Sunday, where every family member’s plans revolve around the Mangshor Jhol being made for lunch.
Santosh Hegde, Vice President – Brand at Licious, said, “While nobody understands meat and seafood as well as we at Licious do, we continually make efforts to better understand our consumers and their preferences. One of our core product offerings, mutton is a true sensorial indulgence, especially in Kolkata, where Sundays mean familial togetherness & bonding over that special mutton preparation. The sign of a great Sunday is the shared mutton lunch experience that lingers, influencing plans and conversations through the oncoming week. And it all starts with the right mutton – tender, fresh and customised per the recipe it is meant for. The perfect blend of meat and fat for that rich taste, meaty and succulent mutton pieces and fresh, premium quality mutton – are all the right ingredients that we offer for the making of a sera Sunday!”
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