Nasik:Leading lifestyle channel LF hascollaborated with the 12th edition of SulaFest and will be showcasing innovative displays representing the channel keeping in tune with the feel of the festival.
One of the highlights of LF’s display is ‘LivFinity’ the 30 feet long tunnel made of LED’sthat has never been done at SulaFest before and showcases the aspects of living life to the fullest. The tunnel will showcase lights and videos depicting everything that LF stands for that are made keeping in mind the vibe of the fest-goers. From ‘Love Food’, having a ‘Luxury Fetish’, to ‘Live Free’ moments,with the idea of ‘LeisureFever’, the videos will showcase it all.The experience is located at the entrance and gives fest-goers the perfect idea of everything they should look forward to inside.
The campaign is a combination of branding options along withaudience engagement activities. The audience engagement activities include adigital wall and an anti-gravity photo booth offering ‘Limitless Fun’, a Twitter wall that millennials could use as ‘Loyal Fans’ to live-Tweet and catch their tweets on the large screen and lots more. The play on the L and F words will bring forward the ‘Lifestyle Forward’ approach of the brand.
Amit Nair, Business Head, LF says, “I am very happy collaborating with SulaFest, 2019 since it marries 2 lifestyle brands in the best possible way. I look forward to associating with them for the coming years as well.”
SulaFest, 2019 will be held on2nd& 3rdFebruary 2019 at Sula Vineyards in the rolling hills of Nashik!