Mumbai: Lionsgate has announced the sale of its streaming service, Lionsgate Play, in India and Southeast Asia to Rohit Jain, the platform’s founder and former President of Lionsgate Play Asia. All other Lionsgate film and television businesses in India and Southeast Asia will continue to remain with the studio. As part of the transaction, Jain will transition fully to managing Lionsgate Play under the new ownership and will exit Lionsgate.
The move places Lionsgate Play under founder-led ownership, backed by deep regional expertise and a focused strategy tailored to Asia’s fast-evolving digital entertainment audiences. Under a multi-year agreement, Lionsgate will continue to license the Lionsgate Play brand name to the platform and provide access to its film and television library, enabling the service to further scale and strengthen its position across South and Southeast Asia.
Commenting on the development, Lionsgate COO Brian Goldsmith said, “We thank Rohit for his outstanding leadership in building and scaling Lionsgate’s business in India over the past eight years. Under his stewardship, the Lionsgate brand has gained greater resonance with audiences in South Asia and Southeast Asia, and Lionsgate Play has emerged as a distinctive premium streaming platform in one of the world’s fastest-growing digital entertainment markets. Rohit is an entrepreneur with a deep understanding of the Asia landscape, and he has the expertise and experience to lead Lionsgate Play into an exciting new phase of growth.”
Rohit Jain added, “I’m deeply grateful to Jon Feltheimer and Brian Goldsmith for the trust and freedom to build Lionsgate’s India business and transform Lionsgate Play into a premium streaming platform across Asia. Lionsgate Play has established itself as a leading destination for Hollywood content in India and is now positioned to expand well beyond that—shaping a differentiated, future-ready streaming platform for the region.”
