New Delhi: Livpure has launched a 360° integrated marketing campaign for its Allura Premia Ultra water purifier, aimed at raising consumer awareness about modern water contaminants while highlighting the product’s category-leading 2.5-year maintenance-free proposition.
The multi-platform campaign will run across television, OTT platforms and cinema, focusing on educating consumers about emerging contaminants such as pesticides, microplastics, uranium and forever chemicals (PFAS). Through the initiative, Livpure seeks to position its proprietary ClearDrop Technology as a solution designed to address evolving water quality concerns while offering long-term convenience.
The campaign comes as consumer awareness around water quality continues to evolve, with increasing attention being paid to contaminants that are often invisible to the naked eye but may pose long-term health concerns. Livpure said the campaign aims to educate consumers about these emerging challenges while showcasing the capabilities of Allura Premia Ultra.
Commenting on the campaign launch, Nitin Malhotra, Chief Marketing Officer, Livpure, said,“Consumers today move seamlessly across screens, from television and OTT platforms to cinema halls. To build meaningful awareness, brands need to engage audiences consistently throughout this journey. Our 360° campaign for Allura Premia Ultra is designed to do exactly that. Beyond showcasing the product, the campaign aims to spark greater awareness around emerging contaminants such as Pesticides, Forever Chemicals (PFAS), Microplastics, and Uranium, and highlight how ClearDrop Technology helps address these concerns. Combined with a compelling 2.5-year maintenance-free proposition, Allura Premia Ultra offers consumers a smarter and more convenient approach to safe drinking water.”
Livpure said the integrated campaign is intended to strengthen awareness and recall for Allura Premia Ultra while reinforcing the company’s focus on innovation-led consumer education. The company added that by combining ClearDrop Technology with a 2.5-year maintenance-free proposition, it aims to redefine the water purification experience and further its broader mission of making advanced water purification technologies more accessible to households across India.
The campaign film has been released as part of the integrated rollout across digital and other media platforms.
