Logicloopwas founded in 2017; Logicloop aims to transform the global digital marketing industry by introducing a data and technology-driven approach.
It is a high-impact digital solutions company that helps brands globally to scale exponentially. The core capabilities include full-scale digital marketing and technology & engineering services. Logicloop Digital Marketing helps brands maximize business potential and achieve high ROI by combining creativity and data-driven strategies.
The technology division, powered by deep technical understanding specializes in state-of-the-art and diverse technology stacks.
Mayank Vora – Co-Founder – LogicLoop speaks to MediaNews4U on the company and its operations and way forward…
When was Logic Loop launched, and why call it Logic Loop?
Logicloop was established in 2017 by three co-founders, Mayank Vora, Harish Patel and Nirav Gosalia. They started their entrepreneurial journey way back in 2008 when they co-founded the start-up Reality Redefined, which was a digital transformation solution for the real estate industry. After successfully scaling the operations to 8 Indian cities and building a team of 250+ employees, they exited post its merger with online classified majors Quickr.com in 2016.
First and foremost, we named our company Logicloop because it resonates perfectly with what we do for our clients. Logicloop has two verticals, Digital and Technology. Unlike other agencies, we apply logic at every step of the digital journey and provide measurable results to our clients. Similarly, logic and loop are common terms used in the coding paradigm which suits well with the tech side of things. Secondly, we are a young team with logical minds who wants to work with our clients on an unending loop, adding value to their business. Finally, we thought that the name has a nice ring to it!
USP of Logic Loop when there are a plethora of platforms now offering similar services?
Logicloop Digital provides full-scale digital marketing solutions that include Search Engine Optimization -SEO, Social Media Marketing -SMM, Paid Media Management, Conversion Rate Optimization and Digital Branding.
What differentiates Logicloop Digital is that since the inception of the company we have always spoken the language of ROI. The result-oriented digital marketing approach, powered by the latest and advanced strategies has been our strength, and it has helped our clients to achieve exponential growth beyond their expectations. In addition, regular innovations and the use of state-of-the-art technology has helped the company to stand out from its competitors.
Logicloop Tech division offers IT Services, Staff Augmentation, Product Development from visualization to delivery using CTO services.
As far as the technology vertical is concerned, the founders have 15+ years of rich experience in the tech world along with running successful ventures and directly handling big tech teams. The deep-rooted knowledge enables the company to use product intelligence as well as market intelligence and build products for clients that are highly valuable and sale-worthy. We also conduct rigorous internal training programs to develop our resources for staff augmentation services.
The pandemic has opened new vistas for brands to communicate with their core audience…your thoughts?
The pandemic had a profound effect on the market in the past year or so. As per our observation, different businesses have responded differently in the way they want to communicate with their core audience. For instance, educational brands have started talking more about online classes and online study resources. Others have stressed the importance of upskilling while staying at home. E-commerce businesses have grown remarkably with aggressive communication strategies. Also, we have seen various businesses, which are traditionally offline, are now open to marketing using digital methods. This includes pharmaceutical companies, fruits and vegetables home delivery services, and many others.
What are the trends you are seeing in the new normal on the communication strategies by brands?
Brand communication is more tilted towards sales using digital platforms. The pandemic has given rise to a new reality where integrating digital into the marketing mix is a necessity as well as a priority for growth and success. The latest reports also indicate that digital ads and marketing spending have grown significantly, focused on getting high ROI.
How are colors defining brands and what is the significance?
We think colors do play a significant role in brand recall among potential customers and business associates. Plus, the visual representation helps in carving out a brand identity. The colors in the company logo portray that we mean business. It also exudes a sense of exclusivity.
Where do you see Logic Loop in the next 3 yrs?
Overall, there are opportunities galore awaiting digital marketing firms in the coming years. At Logicloop, we aim to spawn out to different industry verticals offering deeper insights, knowledge and better ROI. We have already done that for real estate through our venture by the name Realatte, and we are on the verge of doing the same for the education and pharmaceutical sectors.