Mumbai: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, and Yellow Messenger, the world’s leading Customer Experience Automation platform, have partnered to provide AI-driven digital automation solutions to brands. The core focus will be on elevating the consumer experiences while driving growth by helping businesses unlock their customer insights and seamlessly incorporate them for designing result-oriented future marketing activities.
Commenting on the partnership, Prasad Shejale, Founder & CEO, Logicserve Digital, said, “Digital transformation has become the new mantra for businesses to truly scale up and make an impact through their marketing activities. Multiple components work simultaneously to help us achieve the transformed stage. AI and ML are key technologies that play a vital role in designing innovative solutions and helping businesses in their transformation journey. In our constant endeavor to provide integrated digital solutions to brands, we always strive to tap the latest technologies and explore all the avenues for providing maximum returns for our clients. When it comes to AI or ML-backed services, Yellow Messenger is a leading player in the market, and they are well-known for their unique solutions for brands that drive results. We are very happy to partner with Yellow Messenger and look forward to helping brands step up their consumer experiences while driving business growth. With their expertise and experience of working with well-known global brands, I am sure we will be able to add value to our client’s businesses and help them chart a new path of success in today’s dynamic world.”
Talking about the partnership, Raghu Ravinutala, CEO and Co-Founder, Yellow Messenger, said, “Commerce has come closer to customers and has become far more personal. Now, a company must redefine its digital presence and build on how, where, and when they converse with its customers. This leads us to the right to the power of conversational commerce. It’s gone beyond point-and-click or touch-and-swipe. The search loop (navigate, view, select, repeat, etc.) now heavily leans on a Natural Language Understanding (NLU) interface. Here, Yellow Messenger offers marketers and digital agencies a new and amplified way to attract and engage consumers, gather new data, shorten sales cycles, and drive substantial outcomes across 100+ channels, including web, voice, and chat. And on this journey, we are delighted to partner with Logicserve Digital to enable enterprises to realize superior customer experiences with our AI-powered digital marketing solutions.”