Tuesday, January 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal: Lokesh Suji

by Kalpana Ravi
February 22, 2021
in Featured, 2021, Exclusive
Reading Time: 2 mins read
A A
Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal: Lokesh Suji
Share Share ShareShare

Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal

Lokesh Suji – Director, Esports Federation of India | VP-Asian Esports Federation

Esports & Gaming industry in 2020:

We saw a boom in digital entertainment in India with the COVID-19 uncertainties and the lockdown in place in most of 2020, both esports & video gaming playing a key role. With the pandemic continuing and active sports hit mostly, the penetration of esports has only depended and efforts are being made to make it reach to more and more individuals across the country by various stakeholders in the esports community. However, despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal.

What are the expectations in 2021:

Though the video games industry is recognized as an industry in India, we hope and look forward to esports being recognition in the same way soon. While esports is now going to be a medal event at the Asian Games 2022 as well as few other Asian Championship events, it is a must that esports needs to be recognized by the Ministry of Sports as a “Sport”. We mustn’t club it with Online Gaming, Fantasy, Teen Patti, Poker, Rummy and brand it as a source of betting or gambling. Esports is like any other sporting discipline sports where India has a chance to win medals and bring glory to the country. We need to recognise and regulate it as any other sport.

I am confident that these developments will also propel more brands to invest and associate with the Esports Eco-system and it is an opportune time for Indian Esports Industry to take a quantum leap economically as well as a new avenue in the sports genre.

Tags: Asian Esports FederationFocus 2021Lokesh Suji

RECENT POSTS

Gen Z is a significant force behind the communication strategies used in the beauty market: Nischay Madnani, Shryoan Cosmetics
Exclusive

Gen Z is a significant force behind the communication strategies used in the beauty market: Nischay Madnani, Shryoan Cosmetics

January 6, 2026
0

Founded in 2020 by Nischay Madnani in New Delhi, Shryoan Cosmetics is a rising brand in the Indian beauty industry....

Read moreDetails
Vanity metrics may not vanish overnight, but their influence will continue to decline: Gautam Patil, Shitu Patil, Plus One Design
Exclusive

Vanity metrics may not vanish overnight, but their influence will continue to decline: Gautam Patil, Shitu Patil, Plus One Design

January 5, 2026
0

In 2025 Independent creative agency Plus One Design is ushering in a new chapter of growth and evolution with the...

Read moreDetails
The primary challenge is keeping the curriculum aligned with rapidly evolving industry requirements: Dr. Vishwas Deoskar, IICT
Exclusive

The primary challenge is keeping the curriculum aligned with rapidly evolving industry requirements: Dr. Vishwas Deoskar, IICT

January 5, 2026
0

Indian Institute of Creative Technologies (IICT) is an institute for the AVGC-XR (Animation, VFX, Gaming, Comics & Extended Reality) sector...

Read moreDetails
Indian Real Estate’s 2026 Moment: Institutional Capital Takes Centre Stage
Exclusive

Indian Real Estate’s 2026 Moment: Institutional Capital Takes Centre Stage

January 2, 2026
0

With 2026 now underway, India’s real estate sector is entering the new year with unusual clarity and confidence. The conversations...

Read moreDetails
Consumers today don’t lack ads, they lack belief: Manish Chowdhary, WOW Skin Science
Exclusive

Consumers today don’t lack ads, they lack belief: Manish Chowdhary, WOW Skin Science

January 2, 2026
0

WOW Skin Science stands out as a homegrown brand that has sustained relevance for over a decade, growing on the...

Read moreDetails
India Inc. 2025: A Year of Maturity, Momentum and Meaningful Growth
Exclusive

India Inc. 2025: A Year of Maturity, Momentum and Meaningful Growth

December 31, 2025
0

2025 marked a clear inflection point for Indian businesses. Across categories, the narrative shifted from rapid catch-up to confident leadership—where...

Read moreDetails

LATEST NEWS

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

January 6, 2026
Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

January 6, 2026

ANALYSIS

Future of Brand Influence: Why Human Connection and Machine Intelligence Must Coexist for Growth
Analysis

Future of Brand Influence: Why Human Connection and Machine Intelligence Must Coexist for Growth

January 6, 2026
0

New York: Omnicom Media, an Omnicom Connected Capability, has released a new research report titled The Future of Brand Influence,...

PEOPLE

Rajiv Aluri joins Chai Shots as Marketing Strategist
People

Rajiv Aluri joins Chai Shots as Marketing Strategist

January 6, 2026
0

Mumbai: Chai Shots, a digital-first content studio, has appointed Rajiv Aluri as its new Marketing Strategist, strengthening its marketing and...

MARKETING

HomeEssentials partners with WebEngage to drive app-first omnichannel customer engagement
Marketing

HomeEssentials partners with WebEngage to drive app-first omnichannel customer engagement

January 6, 2026
0

Mumbai: WebEngage, a customer data and engagement platform, has announced a strategic partnership with HomeEssentials, a fast-growing home and lifestyle...

Subscribe to Newsletters

ADVERTISING

The One Club’s 2025 Global Creative Rankings crown FCB for third consecutive year
Advertising

The One Club’s 2025 Global Creative Rankings crown FCB for third consecutive year

January 6, 2026
0

New York: The One Club for Creativity has released its 2025 Global Creative Rankings, once again crowning FCB at the...

PRINT

The Hindu Lit For Life 2026 set to return to Chennai on January 17–18
Print

The Hindu Lit For Life 2026 set to return to Chennai on January 17–18

January 5, 2026
0

Chennai: The Hindu Lit For Life, one of India’s most influential and thought-provoking literature festivals, is set to return to...

AUTHOR'S CORNER

Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers
Authors Corner

Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers

January 5, 2026
0

The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

HomeEssentials partners with WebEngage to drive app-first omnichannel customer engagement

HomeEssentials partners with WebEngage to drive app-first omnichannel customer engagement

January 6, 2026
Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

January 6, 2026
Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

January 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.