Sunday, April 12, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal: Lokesh Suji

by Kalpana Ravi
February 22, 2021
in Featured, 2021, Exclusive
Reading Time: 2 mins read
A A
Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal: Lokesh Suji
Share Share ShareShare

Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal

Lokesh Suji – Director, Esports Federation of India | VP-Asian Esports Federation

Esports & Gaming industry in 2020:

We saw a boom in digital entertainment in India with the COVID-19 uncertainties and the lockdown in place in most of 2020, both esports & video gaming playing a key role. With the pandemic continuing and active sports hit mostly, the penetration of esports has only depended and efforts are being made to make it reach to more and more individuals across the country by various stakeholders in the esports community. However, despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal.

What are the expectations in 2021:

Though the video games industry is recognized as an industry in India, we hope and look forward to esports being recognition in the same way soon. While esports is now going to be a medal event at the Asian Games 2022 as well as few other Asian Championship events, it is a must that esports needs to be recognized by the Ministry of Sports as a “Sport”. We mustn’t club it with Online Gaming, Fantasy, Teen Patti, Poker, Rummy and brand it as a source of betting or gambling. Esports is like any other sporting discipline sports where India has a chance to win medals and bring glory to the country. We need to recognise and regulate it as any other sport.

I am confident that these developments will also propel more brands to invest and associate with the Esports Eco-system and it is an opportune time for Indian Esports Industry to take a quantum leap economically as well as a new avenue in the sports genre.

Tags: Asian Esports FederationFocus 2021Lokesh Suji

RECENT POSTS

In a crowded real estate market, feature-led communication is no longer enough: Vikas Nair, Century Real Estate
Exclusive

In a crowded real estate market, feature-led communication is no longer enough: Vikas Nair, Century Real Estate

April 10, 2026
0

Century Real Estate is a South Indian Real Estate brand. Over the past few months, it has been experimenting with...

Read moreDetails
Our marketing strategy shifts to purpose-led approach, highlighting customer insights and product comfort education: Krutika Bhupta, 9shines Label
Exclusive

Our marketing strategy shifts to purpose-led approach, highlighting customer insights and product comfort education: Krutika Bhupta, 9shines Label

April 9, 2026
0

9shines Label is an Indian nightwear and loungewear brand founded by Krutika Bhupta. The brand creates comfortable and thoughtfully designed...

Read moreDetails
From products to brands, the thin line between utility and memory
Authors Corner

From products to brands, the thin line between utility and memory

April 8, 2026
0

From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...

Read moreDetails
AI is reshaping CTV from a largely passive viewing channel into a more transparent, performance-driven environment: Gavin Buxton, Magnite
Exclusive

AI is reshaping CTV from a largely passive viewing channel into a more transparent, performance-driven environment: Gavin Buxton, Magnite

April 8, 2026
0

As generative AI becomes increasingly embedded across the advertising ecosystem, it is beginning to reshape how premium video campaigns are...

Read moreDetails
Agility, Not Global Scale, Is Defining FMCG’s New Order in Asia: K Ramakrishnan, Worldpanel by Numerator
Exclusive

Agility, Not Global Scale, Is Defining FMCG’s New Order in Asia: K Ramakrishnan, Worldpanel by Numerator

April 7, 2026
0

Asia Pacific’s FMCG landscape is witnessing a decisive shift, with local brands now commanding nearly 79% of value share, up...

Read moreDetails
TRAI’s FAST Play: A Regulatory Reset That Could Redraw the TV vs OTT Battle
Exclusive

TRAI’s FAST Play: A Regulatory Reset That Could Redraw the TV vs OTT Battle

April 7, 2026
0

Mumbai: India’s television ecosystem is heading toward a structural reset. With the Telecom Regulatory Authority of India (TRAI) initiating consultations...

Read moreDetails

LATEST NEWS

Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion

Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion

April 11, 2026
BKT Tyres

BKT Tyres celebrates everyday rider confidence with ‘Jurrat’ campaign during Indian Men’s T20 League 2026

April 11, 2026

ANALYSIS

Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report
Analysis

Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report

April 8, 2026
0

Bengaluru: India’s e-commerce ecosystem is on track for transformative growth, projected to reach $250 billion by 2030, according to a...

PEOPLE

Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion
People

Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion

April 11, 2026
0

Mumbai: Larsen and Toubro (L&T) has appointed seasoned technology leader Anupam Sengupta to a senior role within its LTM division,...

MARKETING

8PM Packaged Drinking Water teams up with Sunrisers Hyderabad as lead trouser sponsor for 2026 season
Marketing

8PM Packaged Drinking Water teams up with Sunrisers Hyderabad as lead trouser sponsor for 2026 season

April 11, 2026
0

New Delhi: 8PM Packaged Drinking Water, from the house of Radico Khaitan Limited, has announced its association with Sunrisers Hyderabad...

Subscribe to Newsletters

ADVERTISING

Tempest Advertising doubles its impact at the IAA Olive Crown Awards 2026
Advertising

Tempest Advertising doubles its impact at the IAA Olive Crown Awards 2026

April 10, 2026
0

Hyderabad: India’s advertising industry rarely engages with the material consequences of the immaterial. At the IAA Olive Crown Awards 2026,...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
Authors Corner

Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing

April 9, 2026
0

In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy

Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy

April 11, 2026
Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion

Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion

April 11, 2026
BKT Tyres

BKT Tyres celebrates everyday rider confidence with ‘Jurrat’ campaign during Indian Men’s T20 League 2026

April 11, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.