• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Tuesday, February 7, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Lokmat Media appoints Paperboat Brandworks as its Creative AOR

by Editorial
February 28, 2017
in Advertising, Featured
Reading Time: 2 mins read
A A
Paperboat Brandworks

Lokmat Media appoints Paperboat Brandworks

Share Share ShareShare

Mumbai:  Lokmat, Maharashtra’s and Goa’s Number 1 newspaper has recently appointed Paperboat Brandworks as its Creative AOR (Agency on Record)  for its flagship Marathi newspaper Lokmat – the largest read Newspaper in Maharashtra after a multi-agency pitch process in Mumbai. The agency would be responsible for developing through-the-line creative communication solutions for the brand.

Paperboat Brandworks is a Mumbai based creative communications agency co-founded by Arijit Ray (Former CEO, Dentsu Communications), Arindam Sengupta & Raju Gondhlekar (Both Former Creative Heads at RK SWAMMY BBDO).

Commenting on the new partnership, Shalini Gupta, Vice President – Brand & Communication, Lokmat Media said “Every media house is aiming towards the next level of growth owing to the transition period of environmental or category changes basis the growing needs of its readers. Lokmat has charted a distinct growth path across various divisions and this new partnership will only compliment that. We hope to get a fresh communication approach and new learnings from Paperboat. My hearty congratulations to the team at Paperboat and I look forward to a fulfilling partnership.”

Speaking on the account win Arindam Sengupta, Co-Founder & Managing Partner, Paperboat Brandworks added, “We are really excited to have got the opportunity to infuse our creative skills on a brand like Lokmat. Good creative solutions are direct results of the openness, enthusiasm and involvement of the team, and here we are very pleased to see that the agency-client wavelengths match. We look forward to partnering the brand teams towards building creative ideas and concepts that are sharp, refreshing and hugely relevant in the current times.”

Speaking on the account win Arijit Ray, Co-Founder & Managing Partner, Paperboat Brandworks added, “Lokmat is one of the most trusted brands of Maharashtra, with highest readership and reach. We are really looking forward to working closely with the brand team at Lokmat to help leverage this leadership by creating memorable & highly relevant communication contexts..”

Speaking on the account win Raju Gondhlekar, Co-Founder & Managing Partner, Paperboat Brandworks added, “One of the fundamental reasons for Lokmat’s success is its connection with the readers. The content and language connect, from grass-roots to top-end, is a strong motivator to do great creative work at multiple-points using Maharashtrian sensibilities and cultural nuances bringing out the core brand strengths in simple meaningful and memorable ways.”

Tags: Arijit RayArindam SenguptaLokmatLokmat MediaMaharashtra’s and Goa’s Number 1 newspaperPaperboat BrandworksRaju GondhlekarShalini Gupta

Related Posts

Quint Digital announces acquisition of 100% stake in Quintillion Media and 47.92% stake in Spunklane Media
Featured

Quint Digital Media records Rs 18.47 cr revenue for Q3 FY23

February 7, 2023
Meta Partners with MeitY for G20 Stay Safe Online Campaign
Featured

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023

LATEST NEWS

Meta Partners with MeitY for G20 Stay Safe Online Campaign

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023
Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

February 7, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO
Featured

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO

by Editorial
February 7, 2023
0

Crypto firm CoinDCX has appointed Sridhar Govardhan as the Chief Information Security Officer to further strengthen its cyber security capabilities....

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

February 7, 2023

MARKETING

MyTeam11 onboards Shikhar Dhawan as brand ambassador
Featured

MyTeam11 onboards Shikhar Dhawan as brand ambassador

by Editorial
February 7, 2023
0

MyTeam11, an Indian fantasy sports app, has appointed Indian cricketer Shikhar Dhawan as their new brand ambassador. With the cricketer...

Subscribe to Newsletters

ADVERTISING

Promodome Communications bags advertising mandate for Elecrama 2023
Advertising

Promodome Communications bags advertising mandate for Elecrama 2023

by Editorial
February 7, 2023
0

Promodome Communications, a 360-degree full-service advertising agency has bagged the advertising mandate of Elecrama 2023 . ELECRAMA is the stand-alone...

Admatazz bags social media creative mandate for m.Stock

Admatazz bags social media creative mandate for m.Stock

February 7, 2023
22feet Tribal Worldwide bags digital AOR mandate of Flipkart

22feet Tribal Worldwide bags digital AOR mandate of Flipkart

February 7, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.