Lokmat Media Pvt. Ltd. launched LokmatSakhi.com, the first Marathi-language women’s portal. It captures the spirit of a woman in today’s world and also supports in many incredible journeys to learn, share, and grow each day. It encapsulates her fast pace, huge zest for life, pursuit of happiness, spirit of celebration, desire to prove oneself, and indomitable determination to mould and sculpt not only herself, but also her family and friends around.
It empowers women to embark on a variety of incredible journeys, ranging from fashion and trends to discovering one’s own distinctive look that is firmly founded in one’s own personality; from mental, emotional, and physical wellness to achieving financial freedom. This is her “myspace,” a place where women may freely speak, write, read, and share about their incredible lives.
This is an exciting new experience where women can learn simple tips and methods to make everyday life easier, as well as find solutions to the little things that make life easier. They have the ability to discover hidden secrets to perfect recipes as well as simplify the complex world of health, fitness, and diet.
According to Hemant Jain, Sr. EVP& Head of Digital Business at Lokmat, “Women are the fastest-growing audience segment on Internet in India today. Lokmat has been running a very successful on ground community program under the ‘Sakhi Manch’ brand across the 35 districts of Maharashtra and we realized that there is an equally large opportunity for us to build this community of millennials online and provide this as a multi-content, multi-distribution platform for the brands to connect with women from Maharashtra online, in their own space and language.”
The LokmatSakhi.com website is available on both a desktop and a mobile platform. Beauty, diet and weight loss, health, fitness, food, inspirational, shopping, relationships, mind and soul are some of the categories where content is developed by a team of experts. Lokmat Sakhi has also created a dedicated YouTube channel (Youtube/LokmatSakhi) as well as a Facebook community page (Facebook/SakhiLokmat). The website was created on International Women’s Day, March 8, 2021, and has quickly gained popularity among Maharashtra women.