Mumbai: Lokmat Marathi newspaper has always been a leader of social change and has held the cause of women empowerment in high regard.
From creating Lokmat Sakhi Manch – possibly the country’s largest community of women, the Lokmat Women Summit, which felicitates women achievers from around the globe, the Sakhi Sanman Awards which recognizes the accomplishments of women from all walks of life, to social initiatives like Lokmat TiCha Ganpati, AarTiCha Taas, Baangdi Brigade, the Midnight Bike Rally, Lokmat has always been dedicated to the empowerment of women.
This International Women’s Day, Lokmat is proud to announce a revolutionary new concept, dressed in a simple, innocuous thought – #BaiManoos.
Can women be just acknowledged as human beings 1st rather than a woman? Can Ms Indra Nooyi be known as a CEO and not as a Woman CEO?
The Bai Manoos initiative raises above kid of questions and is an invitation for everyone to move beyond stereotypes and see women for what they really are – people. A woman should be treated according to her merit as a human, and neither allowances nor excuses should be made for her gender. She should not be treated better or worse for the simple fact of her gender. It is time to see the manoos (human) inside the bai (woman).
The Bai Manoos anthem is a powerful extension of this message that Lokmat and lokmat.com is doing on Facebook and Twitter collaborating with some super achievers and illustrious women from all walks of life in Maharashtra.
Sindhutai Sapkal, who launched the anthem, said, “This is a very important social message. For ages, women have been labeled, stereotyped and underestimated just on the basis of their gender. We see this happen even in today’s “advanced times”. But it’s time for us to wake up, as a society, and change our ways. And that is exactly what this anthem does. I am proud to be Bai Manoos!”
Hemant Jain, Senior Executive VP, Lokmat Media, Business Head, ClickStart, said, “The evolution of the Bai Manoos concept, its execution, and the response it is already receiving gives me great personal satisfaction. I’m tremendously proud to be spearheading this campaign, which I believe has the power to make a difference in the struggle for women’s empowerment. Women’s issues are after all, human issues, and I hope to see a positive change in our society’s attitudes soon!”
As Shalini Gupta, Vice President, Brand & Communication, Lokmat Media Group says, “This is a clutter breaking 360 degree concept which goes beyond womanhood to acknowledge mankind and humanity beyond womanhood. This is in line with Lokmat Media Group’s larger brand philosophy that identifies and recognizes people across age groups in Maharashtra for unique initiatives and truly believes in making a difference in their lives. With a presence now over 100 years, the name Lokmat is now a household name in Maharashtra and through initiatives as these we wish to drive a change in thinking thus striving for a better world beyond stereotypes.”
The Bai Manoos anthem is available on all of Lokmat’s digital platforms to watch and share it on Lokmat on FB on @milokmat on Twitter & Insta and on Lokmat Linked.in
