MUMBAI: L’Oréal Paris, a beauty brand, partnered with Posterscope to unveil its latest innovation – New L’Oréal Paris Glycolic Gloss Range powered by Glycolic Acid. The launch was brought to life through an Out-of-Home (OOH) campaign that lit up cities across India.
Executed by Posterscope India, the campaign was designed to spark buzz and excitement around the new product. It also aimed to strengthen the brand’s visibility across top metros and fast-growing Tier 2 and Tier 3 markets. The campaign dominated key outdoor touchpoints in Mumbai, Delhi, Bengaluru, Kolkata, and beyond.
From billboards and mall facades to BQS formats and larger-than-life innovations, L’Oréal Paris Glycolic Gloss Range brought the gloss revolution to life & painted the country pink. At the heart of the campaign was a unique product cutout installation that brought the L’Oréal Paris Glycolic Gloss’ pink & eye-catching packaging to life.
Imtiyaz Vilatra, CEO, Posterscope India said, “With L’Oréal Paris Glycolic Gloss, we wanted to translate the shine and brilliance of the product into a visual experience that truly stands out in the urban landscape. The campaign’s innovative format and strategic placement ensured that the launch didn’t just capture attention it became a part of the city’s energy.”
Here is the link to the video:
