Mumbai: Louis Philippe, a premium men’s apparel brand synonymous with timeless elegance and modern sophistication, launched their Gamescape collection through a CGI video set in Paris. Conceptualised and developed by Gozoop Group, the video provides customers with an experience of witnessing the new collection come to life.
The CGI video transports viewers into a virtual universe where fashion meets fantasy. Pixelated stances, gaming elements, and summer hues come to life. Inspired by gaming, the Gamescape collection includes drop shoulder graphic t-shirts, gaming-inspired graphics, utility cargo pants, overdyed shorts, and printed half sleeve shirts. Each garment is designed to capture the essence of gaming culture while offering a contemporary and stylish aesthetic.
Meghna Khandelwal, AVP marketing, Louis Philippe, stated, “We are thrilled to unveil our CGI video for the Gamescape collection. This project represents our commitment to pushing the boundaries of creativity and offering our customers an immersive brand experience. Through innovative storytelling and cutting-edge technology, we aim to inspire and connect with the gaming enthusiasts and fashion-forward individuals of today.”
Prachiti Sathe, account director, Brand Communications, Gozoop Group said, “The CGI video is indeed a solid technique to engage and familiarise audiences with our peculiar collection – Gamescape. Given the prominence and growing popularity of CGI in today’s digital era, we strategically unveiled a pre-buzz post to generate curiosity, followed by the actual post. Further, we plan on going live with a gaming activity giving exclusive discounts to top scorers and showcasing GOZOOP Group’s commitment to innovation and creativity in their marketing strategies.”
View this post on Instagram
