Thursday, July 17, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Advertising

Lowe Lintas bags the creative mandate for 2 brands of 3M India

by MN4U Bureau
September 25, 2017
in Advertising, Featured
Reading Time: 2 mins read
A A
Lowe Lintas bags the creative agency mandate for Xiaomi India

Share Share ShareShare

Mumbai: 3M India has appointed Lowe Lintas to handle the creative duties for their brands – Scotch-Brite and Scotchgard. Established in 1998, 3M India Limited, the Indian subsidiary of the US Multinational conglomerate 3M Corporation is one of the fastest growing subsidiaries within the 3M portfolio. 3M is a $30.8 billion diversified technology company and one of 30 companies that make up the Dow Jones Industrial Average.

ADVERTISEMENT

3M India’s scrubbing brand Scotch-Brite launched in India in 1990 is one of the leaders in the category. Scotchgard, is one of the most well-known and trusted brands in stain removal and fabric protection and has a strong presence is more than 60 countries.

It was a closely contested multi-agency pitch and Lowe Lintas won the creative agency mandate for both Scotch-Brite and Scotchgard. The agency had an edge over the others because of their clear understanding of the brief which led to an insightful strategy that resonated with the brand’s objective and matched with the evolving consumer’s point of view.

Hari Krishnan
Hari Krishnan

Speaking on the new account win, Hari Krishnan, President, Lowe Lintas (South), said, “It’s a great honour to be partnering a reputed global brand like Scotch-Brite from 3M. The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with the Lowe Lintas brand of ‘Populist Creativity’.

Raj Gupta
Raj Gupta

Raj Gupta, CEO, Lowe Lintas, further added, “Our experience with building brands and creating effectiveness is well known, particularly in the FMCG category. It’s not every day that an agency gets to partner a brand with such a global reputation and footprint. I would like to thank the team at 3M India for having chosen us.”

Sanjit Satapathy
Sanjit Satapathy

Commenting on the appointment of Lowe Lintas, SanjitSatapathy, Country Business Leader, Consumer Business Group, 3M India Ltd. said, “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. Scotch-Brite brand backed up by 3M’s core strength in innovation and technology has a range of products to address these needs. Globally within the 3M portfolio, India is a key growth market and we have definite plans to drive accelerated growth in the coming years. Keeping that in mind, we decided to partner with Lowe Lintas. With their strengths in strategic thinking and creative execution, Lowe Lintas will help us execute our growth plans for India market”

The incumbent agency for 3M India was Grey Worldwide, Bangalore.

Tags: 2 brands3M Indiahandle the creative dutiesLowe LintasLowe Lintas bags the creative mandate

RECENT POSTS

Digirovers to handle the marketing initiatives for crypto exchange Mudrex
Advertising

Digirovers to handle the marketing initiatives for crypto exchange Mudrex

July 16, 2025
0

MUMBAI: Digirovers, a global performance and affiliate marketing powerhouse, has been selected to handle the marketing initiatives for Mudrex, a...

Read more
Only Much Louder elevates Devarshi Shah to Chief Growth Officer
Advertising

Only Much Louder elevates Devarshi Shah to Chief Growth Officer

July 16, 2025
0

Mumbai: Only Much Louder (OML), the culture-forward creative and entertainment company, has announced the elevation of Devarshi Shah to the role...

Read more
WPP appoints Accenture Song’s Baiju Shah as Global CEO of AKQA
Advertising

WPP appoints Accenture Song’s Baiju Shah as Global CEO of AKQA

July 15, 2025
0

London: WPP, the world’s largest marketing and communications group, has appointed Baiju Shah as the new Global CEO of AKQA,...

Read more
Theblurr appoints Sainath Saraban as Co-founder and Chief Creative Officer
Advertising

Theblurr appoints Sainath Saraban as Co-founder and Chief Creative Officer

July 15, 2025
0

Mumbai: Theblurr, a full-service AI-native marketing and media agency, has announced the appointment of Sainath Saraban as Co-founder and Chief...

Read more
Medusa Beverages partners with One Source for Integrated Brand Strategy
Advertising

Medusa Beverages partners with One Source for Integrated Brand Strategy

July 15, 2025
0

New Delhi: Medusa Beverages, a beer brand, has announced a strategic partnership with One Source, a leading integrated marketing consultancy....

Read more
WPP Media Tops COMvergence 2024 India Rankings with $6.6B in Billings; Digital Spend Surges to $6.8B
Advertising

WPP Media Tops COMvergence 2024 India Rankings with $6.6B in Billings; Digital Spend Surges to $6.8B

July 15, 2025
0

Mumbai: COMvergence, the independent research and data consultancy specializing in media spend analysis and benchmarking, has released its 2024 Billings...

Read more

LATEST NEWS

7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

July 17, 2025
Airtel Partners with Perplexity to Offer Free Perplexity Pro Subscription to 360 Million Customers

Airtel Partners with Perplexity to Offer Free Perplexity Pro Subscription to 360 Million Customers

July 17, 2025

ANALYSIS

The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
Analysis

The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men

July 17, 2025
0

In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A...

PEOPLE

Subhojit Roy joins Sony Pictures Networks India as Vice President – Ad Sales
People

Subhojit Roy joins Sony Pictures Networks India as Vice President – Ad Sales

July 16, 2025
0

Mumbai: Subhojit Roy has joined Sony Pictures Networks India (SPNI) as Vice President – Ad Sales, marking a key leadership...

MARKETING

Grammy Winner Rosalía joins New Balance as Global Ambassador
Marketing

Grammy Winner Rosalía joins New Balance as Global Ambassador

July 17, 2025
0

Mumbai: Global fashion and music icon Rosalía has officially joined New Balance as its latest global ambassador, marking a bold...

Subscribe to Newsletters

ADVERTISING

Only Much Louder elevates Devarshi Shah to Chief Growth Officer
Advertising

Only Much Louder elevates Devarshi Shah to Chief Growth Officer

July 16, 2025
0

Mumbai: Only Much Louder (OML), the culture-forward creative and entertainment company, has announced the elevation of Devarshi Shah to the role...

PRINT

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption
Print

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption

July 10, 2025
0

Mumbai: On Day 1 of the INMA South Asia News Media Festival Conference 2025, the spotlight was firmly on the...

AUTHOR'S CORNER

Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns
Authors Corner

Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns

July 17, 2025
0

A few weeks ago, an e-commerce brand launched a content series built around small, everyday moments, early morning chaos, late-night...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ULLU OTT Platform launches UlluCoin with strategic backing from Cypher Capital to pioneer Web3 Integration

ULLU OTT Platform launches UlluCoin with strategic backing from Cypher Capital to pioneer Web3 Integration

July 17, 2025
7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

7UP® surprises cities with CGI Snow in ‘7 Days of Super Duper Summer’ social stunt

July 17, 2025
Airtel Partners with Perplexity to Offer Free Perplexity Pro Subscription to 360 Million Customers

Airtel Partners with Perplexity to Offer Free Perplexity Pro Subscription to 360 Million Customers

July 17, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.