Digital marketing company LS Digital has announced the appointment of Gaurav Seth as Vice President of Data Solutions. In this role, Seth will drive the programme for data driven marketing solutions, helping customers build marketing use cases to grow their business.
Seth has over 18 years of experience in data management. Prior to this, he led the India operations of Lotame as the Managing Director.
Prasad Shejale, CEO & Founder, LS Digital, said, “We at LS Digital are constantly aiding brands in their Digital Marketing Transformation (DMT) efforts with our thought leadership and services. Today, a brand’s ability to compete in the emerging digital economy lies in its data and analytics competencies. Gaurav’s background in data management shall be of immense importance while tracking trends and building the right solutions for marketeers.”
Vinay Tamboli, Senior VP of Digital Analytics, Products & Consulting Business at LS Digital, said, “I’m thrilled to welcome Gaurav to the Data Solutions team. His industry experience is truly invaluable. Over the past couple of years, we’ve witnessed a significant increase in customer adoption of our data-driven solutions built on LS Digital’s Transformation Framework. Gaurav’s presence will further expedite our growth in ML-based Digital Marketing Solutions.”
Seth said, “I believe that ML applications in Digital Marketing are critical for any organisation to stay competitive in the emerging digital economy. The framework for Digital Marketing Transformation (DMT) has ‘Data and Insights’ as one of its pillars and I will be contributing to strengthen it further.”
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