Mumbai: Maars Communicates, a PR and strategic communications agency, has been appointed as the official strategic communications partner for Rose Audio Visuals, the creative studio led by acclaimed filmmaker and producer Goldie Behl.
With a career spanning over 25 years, Goldie Behl has played a significant role in shaping India’s evolving entertainment landscape. As the founder of Rose Audio Visuals Pvt. Ltd., Behl has built a legacy of creative reinvention across feature films, television, OTT platforms, branded content, podcasts and short-form storytelling. The studio is known for its focus on nurturing talent, experimenting with new formats and creating narratives that resonate with diverse audiences.
Rose Audio Visuals made its debut with Angaaray, starring Akshay Kumar and Nagarjuna, and went on to deliver notable films such as Bas Itna Sa Khwaab Hai, Drona, London Paris New York and I Me Aur Main. Now operating under the sole leadership of Goldie Behl, the company continues to expand its footprint across entertainment and advertising, including its growing audio vertical RosePod, which recently launched Season 2 of The Happy Pawdcast.
Founded by sibling duo Mausam Shah and Aayush Shah, Maars Communicates has emerged as a new-age communications powerhouse, offering expertise in strategic storytelling, brand reputation management and media relations. The agency currently manages communications for over 50 retainer clients across entertainment, technology, lifestyle, corporate and the creator ecosystem.
Maars Communicates’ portfolio includes work with some of India’s most prominent directors and writers such as Neeraj Pandey, Siddharth P. Malhotra, Aditya Sarpotdar and Sneha Desai, among others. The agency also supports IVM Podcasts, one of India’s largest podcast networks, and has been associated with marquee launches including What The Hell Navya, Chithiyaan by Gajraj Rao and Serving It Up With Sania hosted by Sania Mirza. Its experience further extends to Birla Social Impact Initiatives, including Mpower, Ujaas and Adveaitesha, strengthening purpose-led communication outreach.
Mausam Shah brings over a decade of experience spanning the launch of MX Player, campaigns for the Lux Golden Rose Awards, and execution of major IPs for Event Capital such as WindMill Festival and PetFed. She has also led communication mandates for leading kids’ brand R for Rabbit and several fast-growing AI-driven companies.
Commenting on the partnership, Mausam Shah, Founder & Director – PR, Maars Communicates, said, “Rose Audio Visuals has been a pioneer in shaping modern Indian storytelling across formats. Their vision aligns closely with the kind of purposeful, future-facing narratives we believe in at Maars Communicates. We are excited to craft compelling communication strategies that strengthen the brand’s voice and deepen its cultural relevance.”
Sharing his perspective, Aayush Shah, Founder & Director – Digital & Business Development, Maars Communicates, said, “This partnership is an opportunity to contribute to a content powerhouse that is constantly evolving and experimenting with new formats. At Maars Communicates, our goal is to build impactful storytelling and brand resonance, and we look forward to driving integrated communication that supports the studio’s ambitious creative roadmap.”
