New Delhi: Pandemic or not, the influencer marketing game is going strong. In this light, Mad Influence, India’s fastest growing influencer marketing platform, is all set to expand its business portfolio over the next couple of months and double its workforce – inviting driven, motivated young professionals who are looking to make their mark in the industry.
Started with a team of 6, Mad Influencer now employs 20+ professionals who are tirelessly working with the Country’s top-most influencers, celebrities, thought leaders, and YouTube creators in delivering quality content, executing creative campaigns and handling social media channels for top-tier brands like Hotstar.com, MamaEarth, Sony Music, Dharma Productions, Vivo, among others.
Over the last 3 months, Mad Influence has hired candidates to fill several positions in market research, brand management, creative strategy, and other departments. The company tends to induct more people in different verticals like Platforms/Entertainment & Brands to help consolidate and strengthen its position in the Influencer Marketing World.
Recent times have not been easy. As the cases of COVID-19 increased, so did the feelings of doubt and anxiety among workers. With mandated quarantine and remote working policies in place, Mad Influence ensured that their employees feel acknowledged and appreciated for their work. The company celebrated accomplishments and milestones, offered flexible working hours, put a communication system in place, improved employee health initiatives, and offered work performance-based financial incentives to boost morale while promoting positive work culture amongst all their employees.
Speaking on the hiring process, Gautam Madhavan, Chief Executive Officer, Mad Influence, said, “From being a new face in the market to securing some of the most challenging projects, from building a successful employer brand to achieving zero employee attrition, we, at Mad Influence, have come a long way. Into the bargain, the advent of the pandemic added another challenge that encouraged us to create a secure and growth-oriented environment for all our employees. Hence, now, rather than preparing for a specific next role, we groom our employees’ critical competencies. We are inviting candidates who can take on unprecedented challenges and show their mettle in overcoming them to achieve business goals.”
Mad Influence believes in quality hiring, promoting job security and growth, building a strong employer brand, and creating an environment that helps the development of critical skills and roles amongst the workforce.