Star Pravah, Maharashtra’s leading channel is all set to enthral its audience with the launch of the much-anticipated Season 2 of ‘Aata Hou De Dhingaana’ (Let the Fun Begin). This sensational celebrity musical game show, hosted by the beloved Siddharth Jadhav, is ready to bring forth a unique blend of entertainment, music, and fun, starting October 21, 2023.
The inaugural season of ‘Aata Hou De Dhingaana’ took Maharashtra by storm, earning recognition as the region’s most prominent non-fiction show. It beautifully captured the essence of Marathi culture and music. The numbers are a testament to the show’s resounding success, with a staggering 41.7Mn* viewers watching the first season.
“The success of the first season of ‘Aata Hou De Dhingaana’ demonstrated our commitment to offering distinctive and engaging content to our viewers. The upcoming season promises to be even more entertaining and captivating, as we persist in celebrating the heart and soul of Marathi culture and music. With the unbeatable combination of Siddharth Jadhav’s energy, our talented celebrity guests, and innovative rounds, we look forward to yet another season of Maharashtra’s biggest non-fiction show and hope to set new benchmarks in Marathi entertainment,” said a Star Pravah spokesperson.
In the show’s initial season, Star Pravah successfully onboarded over 15 brands as sponsors, featuring a mix of both national and locally rooted brands from Maharashtra. 100+ advertisers included the show in their Maharashtra campaigns. Dabur, a Joint-title sponsor in the first season, has renewed its association for the upcoming edition. Similarly, Hindustan Uniliver, Amrith Noni and several other sponsors from the previous season have chosen to collaborate with the show once again, recognizing the extensive reach it provides for their brands.
Narayan, CEO of Amrith Noni said, “We have been associated with Pravah for many years now, with the reach we get through the channel, this platform works wonderfully for us. We partnered with Aata Hou De Dhinagaana, one of the biggest shows of Maharashtra last year as well and saw a great response, we are delighted to be part of this journey again this year. We are sure that this season would also break all the records in Maharashtra.”
Multiple homegrown brands of Maharashtra who are looking for expanding presence in the market have also extended their association with the show. Speaking about the brand’s association with the upcoming season of the show, Dr. Abhijit Phutane, MD, Siddha Pharma said, “Dhouti Yog is a 50-year brand, I am very happy and excited to be associated with Aata Hou De Dhingaana 2.”
One standout aspect of the show lies in its creative and captivating segments, with the beloved “Saade Maade Shintode”(Get Set Spray) being a crowd favorite. In the forthcoming second season, the show promises an abundance of new and engaging segments, many of which will be making their debut on Marathi television.
Siddharth Jadhav, a renowned actor and comedian with a vast portfolio spanning both Hindi and Marathi movies, is all geared up to host the mesmerizing world of music and entertainment. His infectious energy and wit have won the hearts of audiences across Maharashtra, making him the perfect host for this remarkable show.
The upcoming season is expected to elevate the show’s entertainment quotient, featuring Tejashree Pradhan, Apurva Nemlekar, Sharvari Jog and many more who will be engaging in exciting musical games, and engaging challenges. As the show kicks off its second season, audiences can look forward to an even more spectacular and entertaining journey with Star Pravah.
Get ready for an exhilarating and fun musical ride like never before as “Aata Hou De Dhingaana” Season 2 takes centre stage on Star Pravah. Tune in starting October 21, 2023, and join Siddharth Jadhav and a galaxy of celebrities as they set the stage on fire with their vibrant performances and Dhingaana-style entertainment.
*Source – BARC | Mah/Goa-U+R 2+| SD+HD, O+R, cumm reach