Maharishi Ayurveda, one of the leading Ayurveda brands has launched a new digital ad campaign titled ‘Maintaining Synergy between Mind and Body to Accomplish Perfect Health’ featuring fitness icon Milind Soman. The film focuses on the use of Amrit Kalash that helps maintain synergy between mind and body, ensuring perfect health.
Conceptualized by GREY Group, the campaign film has been directed by Kedar Gaikwad.
Actor Milind Soman, Brand Ambassador – Maharishi Amrit Kalash said, “Despite living in harmony with nature, we need something that can help maintain synergy between mind and body, ensuring perfect health. And I have found Maharishi Amrit Kalash – the super Rasayana, which can naturally help in harnessing the power of the body and the mind.”
Ram Shrivastava, Director – Maharishi Ayurveda said, “Maharishi Amrit Kalash is a Super Rasayana for daily health and longevity. It enhances the innate intelligence of the body and boosts immunity, slows premature ageing, improves vitality, de-stresses, detoxifies, provides holistic wellness, and improves mental alertness by restoring inner balance.”
Anand Shrivasatava, Chairman – Maharishi Ayurveda said, “Ayurveda believes that establishing the balance between the mind and the body is essential to lead a healthy and fulfilling life. The proven efficacy of Amrit Kalash turns out to be a great vitaliser for good health, longevity and holistic wellness.”
Client – Ram Shrivastava (Director), Anjali Nijhawan Guha (Sr. Brand Manager)
Agency – GREY Group
Production House – Vidunit Media Pvt. Ltd.
Director – Kedar Gaikwad
Creative – Gurdev Singh, Arjun Bhimwal, Piyush Jain
Account Management – Rahul Pahwa, Raawi Agrawal Bajaj
PR – Chhavi Auplish (Heal Health Connect)