Mahindra & Mahindra Financial Services Limited has launched its two-film ad campaign, titled ‘Ab Fixed Deposit hoga Fast Deposit’ to showcase the agility of the NBFC’s Fixed Deposit schemes.
The brand films will air during the ongoing ICC World Cup 2023 on TV and digital mediums.
The first film shows a couple staring at a figurine, wondering whether or not to buy it. While the wife is in favour of buying, the husband if clearly sceptical. When she decides to go ahead and buy it, the husband points out that they would have to break an FD – one that he made recently.
The second film has a couple standing in front of a motorcycle showroom where the husband want to buy a bike, but the wife points out they would need to break an FD, one that she made just then. Both films take on the sentiment that breaking a fixed deposit is considered a big deal in India and something not too many people are comfortable doing.
The films focus on ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs, done in a ‘4-steps only’ process.
Raul Rebello, MD & CEO – Designate, Mahindra Finance, said, “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavour is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available at the click of a button”.
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