Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Malayalam GECs betting big on horror fantasy thrillers to boost up their numbers

by MN4U Bureau
October 18, 2016
in Exclusive, Featured
Reading Time: 2 mins read
A A
Malayalam GECs betting big on horror fantasy thrillers

Malayalam GECs betting big on horror fantasy thrillers

Share Share ShareShare

Kochi: Catching up with its national peers, Malayalam GECs also started betting big on horror and fantasy thrillers after the success of Naagini on Surya TV as the show has literally re-written the fortune of the channel that was struggling to come-up despite plenty of new experiments.

ottachilambu-serial-details

Kerala GEC market is likely to witness the launch of dozens of new fiction shows in horror fantasy thrillers genre across various networks as the market is already witnessing a handful of shows and awaiting another set of line-up that will be launches in couple of weeks.

Sun TV Network’s Malayalam GEC Surya TV started garnering good numbers with Nagakanyaka, the dubbed version Naagin and this prompted the channel to launch another show in similar genre titled Sahayathrika @ 7:30PM, on 17th October in its 8 PM time band.

The Market leader Asianet is already showing Kavacham, a dubbed version of Kavach (aired on Colors in replacement of Naagin) and announced the launch of another serial Chandrakantham that also falls in the same genre.

otta-chilambu

On its part Mazhavil Manorama is starting Ottachilambu on Monday, 24th October 2016 at 8.30 P.M. that will be aired on every Monday to Friday at 8.30 PM. Ottachilambu serial is produced by Prakash Menon under the banner of PM productions. It’s directed by Binu Vellathooval and written by Rajesh Puthenpurayil.

During the aftermath of Nagakanyaka launch, Surya TV has emerged as a strong No. 2 in Kerala GEC space and Mazhavil manorama is making all out efforts to regain the second position. Mazhavil manorama is planning to launch a slew of fiction and non-fiction shows in the near future as part of its aggressive plans.

The channel has announced the launch of the 2nd season of 1num 1num 3 with Rimi tomy that will start from Sunday 23rd October 2016 at 9.30 PM.

Tags: Binu VellathoovalGemini TVKerala GECKerala GEC marketMazhavil ManoramaNaagini on Surya TVNagakanyaka launchRajesh Puthenpurayilshow SahayathrikaSun TV Network's Malayalam GEC Surya TVSurya TV

RECENT POSTS

2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts
Exclusive

2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts

December 5, 2025
0

Recently, Digidarts, a digital-first marketing agency pioneering AI-led marketing innovation, has launched DareAISearch, a first-of-its-kind AI-GEO solution that helps brands...

Read moreDetails
At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad
Exclusive

At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad

December 4, 2025
0

Since 1935, Kärcher has led the evolution of mechanised cleaning — transforming what was once manual, laborious work into an...

Read moreDetails
Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates
Exclusive

Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates

December 3, 2025
0

Mumbai: Omnicom Media APAC CEO Tony Harradine has announced a sweeping new leadership structure designed to steer the combined Omnicom–IPG...

Read moreDetails
Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group
Exclusive

Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group

December 3, 2025
0

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation had earlier this year launched its 'India Digital Landscape...

Read moreDetails
“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025
Exclusive

“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025

December 2, 2025
0

In one of the most anticipated dialogues at the CII Big Picture Summit 2025, Gaurav Banerjee, Chair, CII National Council...

Read moreDetails
Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity
Exclusive

Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity

December 2, 2025
0

Excellent Publicity has completed 13.5 years of transforming from a small start-up into a prominent AdTech organisation. With its innovation-led...

Read moreDetails

LATEST NEWS

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

December 5, 2025

ANALYSIS

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner
Marketing

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
0

MUMBAI: Uttar Pradesh Kabaddi League’s (UPKL), newest franchise, Gazab Ghaziabad, today announces actor Tusshar Kapoor as the team’s Co-owner. His...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

JioHotstar South launches teaser for new initiative ‘South Unbound’

JioHotstar South launches teaser for new initiative ‘South Unbound’

December 5, 2025
Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.