Thursday, June 18, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Malayalam GECs betting big on horror fantasy thrillers to boost up their numbers

by MN4U Bureau
October 18, 2016
in Exclusive, Featured
Reading Time: 2 mins read
A A
Malayalam GECs betting big on horror fantasy thrillers

Malayalam GECs betting big on horror fantasy thrillers

Share Share ShareShare

Kochi: Catching up with its national peers, Malayalam GECs also started betting big on horror and fantasy thrillers after the success of Naagini on Surya TV as the show has literally re-written the fortune of the channel that was struggling to come-up despite plenty of new experiments.

ottachilambu-serial-details

Kerala GEC market is likely to witness the launch of dozens of new fiction shows in horror fantasy thrillers genre across various networks as the market is already witnessing a handful of shows and awaiting another set of line-up that will be launches in couple of weeks.

Sun TV Network’s Malayalam GEC Surya TV started garnering good numbers with Nagakanyaka, the dubbed version Naagin and this prompted the channel to launch another show in similar genre titled Sahayathrika @ 7:30PM, on 17th October in its 8 PM time band.

The Market leader Asianet is already showing Kavacham, a dubbed version of Kavach (aired on Colors in replacement of Naagin) and announced the launch of another serial Chandrakantham that also falls in the same genre.

otta-chilambu

On its part Mazhavil Manorama is starting Ottachilambu on Monday, 24th October 2016 at 8.30 P.M. that will be aired on every Monday to Friday at 8.30 PM. Ottachilambu serial is produced by Prakash Menon under the banner of PM productions. It’s directed by Binu Vellathooval and written by Rajesh Puthenpurayil.

During the aftermath of Nagakanyaka launch, Surya TV has emerged as a strong No. 2 in Kerala GEC space and Mazhavil manorama is making all out efforts to regain the second position. Mazhavil manorama is planning to launch a slew of fiction and non-fiction shows in the near future as part of its aggressive plans.

The channel has announced the launch of the 2nd season of 1num 1num 3 with Rimi tomy that will start from Sunday 23rd October 2016 at 9.30 PM.

Tags: Binu VellathoovalGemini TVKerala GECKerala GEC marketMazhavil ManoramaNaagini on Surya TVNagakanyaka launchRajesh Puthenpurayilshow SahayathrikaSun TV Network's Malayalam GEC Surya TVSurya TV

RECENT POSTS

JioHotstar
Exclusive

JioHotstar maps the future of streaming with AI, commerce and interactivity at APOS 2026

June 18, 2026
0

Mumbai: JioHotstar has outlined its vision for the next phase of streaming, centred on conversational discovery, interactive engagement, and commerce-led...

Read moreDetails
“Very few properties can aggregate audiences at the scale like live sports”: Ishan Chatterjee at APOS 2026
Exclusive

“Very few properties can aggregate audiences at the scale like live sports”: Ishan Chatterjee at APOS 2026

June 18, 2026
0

Bali: Speaking at APOS 2026, Asia’s premier summit for the entertainment and technology industry, Ishan Chatterjee, CEO, JioStar Sports, outlined...

Read moreDetails
Our strategy centers on staying closely aligned with evolving market trends and consumer needs: Jitika Gupta, BigMuscles Nutrition
Exclusive

Our strategy centers on staying closely aligned with evolving market trends and consumer needs: Jitika Gupta, BigMuscles Nutrition

June 18, 2026
0

BigMuscles Nutrition is a sports nutrition brand. Over the past year, the Indian sports nutrition industry has witnessed accelerated growth,...

Read moreDetails
Our marketing approach is focused on building relevance and recall rather than just visibility: Sarvash Kalra, Dayal Opticals
Exclusive

Our marketing approach is focused on building relevance and recall rather than just visibility: Sarvash Kalra, Dayal Opticals

June 18, 2026
0

Sarvash Kalra has been serving as Director at Dayal Opticals, a luxury eyewear brand. A third‑generation leader, he joined the family...

Read moreDetails
YouTube sees India as blueprint for creator-led growth, commerce and Connected TV evolution: Gunjan Soni at APOS 2026
Exclusive

YouTube sees India as blueprint for creator-led growth, commerce and Connected TV evolution: Gunjan Soni at APOS 2026

June 18, 2026
0

Mumbai: As Asia’s leading entertainment and technology summit APOS 2026 got underway in Bali, YouTube outlined its vision for India’s...

Read moreDetails
JioStar’s Kevin Vaz outlines playbook for scale, technology and interactive entertainment at APOS 2026
Exclusive

JioStar’s Kevin Vaz outlines playbook for scale, technology and interactive entertainment at APOS 2026

June 17, 2026
0

Mumbai: At APOS 2026, Kevin Vaz, CEO – Entertainment, JioStar, shared insights into the company’s transformation journey following the merger...

Read moreDetails

LATEST NEWS

Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India

Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India

June 18, 2026
DoubleVerify sounds alarm on AI-fueled Ad fraud in mobile apps

DoubleVerify launches DV Neura to advance AI-powered media quality and performance

June 18, 2026

ANALYSIS

PulseAI
Analysis

92% of Fathers influence household purchases, yet only 17% feel brands market to them: PulseAI Research

June 18, 2026
0

Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...

PEOPLE

Astrum names Harsh Shrivastava as Senior Advisor
People

Astrum names Harsh Shrivastava as Senior Advisor

June 18, 2026
0

Gurugram: Astrum, India’s first research-based strategic communications consulting firm, has announced the appointment of Harsh Shrivastava as Senior Advisor as...

MARKETING

Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India
Marketing

Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India

June 18, 2026
0

Mumbai: Mondelez India has unveiled one of its most ambitious flavour innovations with the launch of Cadbury Dairy Milk Silk...

Subscribe to Newsletters

ADVERTISING

AdLift secures SEO and Content Marketing Mandate for Baby Forest
Advertising

AdLift secures SEO and Content Marketing Mandate for Baby Forest

June 18, 2026
0

Mumbai: AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has won the SEO and Content...

PRINT

Mathrubhumi Group
Print

Mathrubhumi Group launches National Thought Leadership Awards in honour of M P Veerendra Kumar

May 30, 2026
0

Kozhikode: Mathrubhumi Group, Kerala’s largest media house, has launched the National Thought Leadership Awards to commemorate the legacy of late...

AUTHOR'S CORNER

She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
Authors Corner

She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers

June 17, 2026
0

A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Crocs launches India-focused ‘Wonderfully Unordinary’ Campaign with Rashmika Mandanna to celebrate monsoon and self-expression

Crocs launches India-focused ‘Wonderfully Unordinary’ Campaign with Rashmika Mandanna to celebrate monsoon and self-expression

June 18, 2026
Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India

Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India

June 18, 2026
DoubleVerify sounds alarm on AI-fueled Ad fraud in mobile apps

DoubleVerify launches DV Neura to advance AI-powered media quality and performance

June 18, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.