Monday, August 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Malayalam GECs betting big on horror fantasy thrillers to boost up their numbers

by MN4U Bureau
October 18, 2016
in Exclusive, Featured
Reading Time: 2 mins read
A A
Malayalam GECs betting big on horror fantasy thrillers

Malayalam GECs betting big on horror fantasy thrillers

Share Share ShareShare

Kochi: Catching up with its national peers, Malayalam GECs also started betting big on horror and fantasy thrillers after the success of Naagini on Surya TV as the show has literally re-written the fortune of the channel that was struggling to come-up despite plenty of new experiments.

ottachilambu-serial-details

Kerala GEC market is likely to witness the launch of dozens of new fiction shows in horror fantasy thrillers genre across various networks as the market is already witnessing a handful of shows and awaiting another set of line-up that will be launches in couple of weeks.

Sun TV Network’s Malayalam GEC Surya TV started garnering good numbers with Nagakanyaka, the dubbed version Naagin and this prompted the channel to launch another show in similar genre titled Sahayathrika @ 7:30PM, on 17th October in its 8 PM time band.

The Market leader Asianet is already showing Kavacham, a dubbed version of Kavach (aired on Colors in replacement of Naagin) and announced the launch of another serial Chandrakantham that also falls in the same genre.

otta-chilambu

On its part Mazhavil Manorama is starting Ottachilambu on Monday, 24th October 2016 at 8.30 P.M. that will be aired on every Monday to Friday at 8.30 PM. Ottachilambu serial is produced by Prakash Menon under the banner of PM productions. It’s directed by Binu Vellathooval and written by Rajesh Puthenpurayil.

During the aftermath of Nagakanyaka launch, Surya TV has emerged as a strong No. 2 in Kerala GEC space and Mazhavil manorama is making all out efforts to regain the second position. Mazhavil manorama is planning to launch a slew of fiction and non-fiction shows in the near future as part of its aggressive plans.

The channel has announced the launch of the 2nd season of 1num 1num 3 with Rimi tomy that will start from Sunday 23rd October 2016 at 9.30 PM.

Tags: Binu VellathoovalGemini TVKerala GECKerala GEC marketMazhavil ManoramaNaagini on Surya TVNagakanyaka launchRajesh Puthenpurayilshow SahayathrikaSun TV Network's Malayalam GEC Surya TVSurya TV

RECENT POSTS

Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026
Exclusive

Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026

August 1, 2026
0

Friendship Day has become more than just a celebration of companionship—it is now an opportunity for brands to connect with...

Read moreDetails
Inside the Advertiser Logic Behind Bigg Boss’ Regional Run
Exclusive

Inside the Advertiser Logic Behind Bigg Boss’ Regional Run

July 31, 2026
0

Ask anyone in a media agency what trusted television IPs look like in the South, and a few names come...

Read moreDetails
Today every retailer realises that music is a very critical component of the overall customer experience: Harpreet Singh, Radiowalla
Exclusive

Today every retailer realises that music is a very critical component of the overall customer experience: Harpreet Singh, Radiowalla

July 31, 2026
0

Radiowalla is a provider of bespoke audio and digital signage solutions, transforming in-house communication and customer engagement for brands across...

Read moreDetails
Speed is a big part of our pitch, but without dropping the quality: Gurleen Khurana, SimplifyGenAI
Exclusive

Speed is a big part of our pitch, but without dropping the quality: Gurleen Khurana, SimplifyGenAI

July 30, 2026
0

As brands look to engage consumers across an increasing number of platforms and formats, content demands have grown exponentially. AI...

Read moreDetails
Young consumers are reading labels more than before: Aditya Mihir, CURA AYURVED & UNANI
Exclusive

Young consumers are reading labels more than before: Aditya Mihir, CURA AYURVED & UNANI

July 29, 2026
0

Medianews4u.com caught up with Aditya Mihir executive director CURA AYURVED & UNANI Limited He is an entrepreneur, wellness strategist, and...

Read moreDetails
We believe the effectiveness of creator marketing is not limited to reach but comes from relevance: Ullas Vijay, Duroflex Group
Exclusive

We believe the effectiveness of creator marketing is not limited to reach but comes from relevance: Ullas Vijay, Duroflex Group

July 28, 2026
0

Sleepyhead, the modern furniture and sleep solutions brand, earlier this year launched a city-wide treasure hunt in Bengaluru, turning the...

Read moreDetails

LATEST NEWS

India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report

India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report

August 1, 2026
Network18 appoints Kshipra Jatana to NBDA board, replacing Rahul Joshi

Network18 appoints Kshipra Jatana to NBDA board, replacing Rahul Joshi

August 1, 2026

ANALYSIS

India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report
Analysis

India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report

August 1, 2026
0

Mumbai: India’s mobile app market reached a new milestone in the second quarter of 2026, with in-app purchase (IAP) revenue...

PEOPLE

Vikas Goel
People

Vikas Goel assumes charge as MD & CEO of NCDEX

August 1, 2026
0

Mumbai: The National Commodity & Derivatives Exchange (NCDEX) has announced that Vikas Goel has assumed charge as its Managing Director...

MARKETING

ICRA
Marketing

Group ICRA unveils new brand identity to reflect evolution beyond credit ratings

July 31, 2026
0

Gurgaon: Group ICRA has unveiled a new visual identity, marking a significant milestone in its evolution from a credit ratings...

Subscribe to Newsletters

ADVERTISING

Indian Padel Tour
Advertising

Fuse India facilitates Mercedes-Benz India’s landmark multi-year partnership with Indian Padel Tour

July 31, 2026
0

Mumbai: Mercedes-Benz India has announced a multi-year title partnership with the Indian Padel Tour (IPT) for the 2026–27 season, marking...

PRINT

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month
Print

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month

July 14, 2026
0

Kochi: Mathrubhumi Books has unveiled a specially curated collection of Ramayana publications ahead of Kerala's Malayalam month of Karkitakam, beginning...

AUTHOR'S CORNER

The Rise of the Ingredient-Conscious Consumer: Redefining Trust in Beauty
Authors Corner

The Rise of the Ingredient-Conscious Consumer: Redefining Trust in Beauty

July 31, 2026
0

The cosmetics sector has always been characterized by innovations. However, one of the most significant changes occurring in the sector...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026

Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026

August 1, 2026
India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report

India’s mobile app market hits record $345 million IAP revenue in Q2 2026; Story TV tops short drama apps: Report

August 1, 2026
Network18 appoints Kshipra Jatana to NBDA board, replacing Rahul Joshi

Network18 appoints Kshipra Jatana to NBDA board, replacing Rahul Joshi

August 1, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.