Mumbai: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has announced the appointment of Manasvi Mamgai as its newest brand ambassador. The move marks a strategic step in the brand’s ongoing evolution as it sharpens its communication approach to better connect with modern consumers.
Mamgai, who rose to prominence after being crowned Femina Miss India World 2010, brings a contemporary and confident voice that aligns with Manforce’s progressive narrative in the sexual wellness category. Her cross-cultural appeal and presence across film and global platforms are expected to enhance the brand’s storytelling as it continues to evolve its positioning.
She joins the brand’s existing ambassadors, including Sunny Leone and its AI-powered persona Myra Kapoor, reflecting Manforce’s diverse and future-facing approach to communication. With this expanded lineup, the brand is entering a new phase that places greater emphasis on product-led storytelling while retaining its bold and confident identity.
Over the years, Manforce has played a key role in normalising conversations around desire, intimacy, and self-expression in India, consistently challenging taboos in a traditionally conservative category. The addition of Mamgai is expected to further strengthen this narrative, bringing relatability and contemporary appeal to its messaging.
Commenting on the development, Joy Chatterjee, Vice President and Head of Sales and Marketing for Consumer Division at Mankind Pharma, said, “Manforce, as a leading brand in the condom category, has built a strong legacy in the flavoured segment, earning the distinction of being the ‘king of flavours’. As consumer preferences evolve, we have also expanded our focus to the non-flavoured segment with offerings such as the Manforce King Thin range and Manforce King Dot, which provide a more natural experience.
In this context, Manasvi brings a distinctive blend of confidence and credibility that complements the brand’s voice. As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience. Her association with Manforce marks an important step as the brand continues to evolve towards more confident and globally resonant storytelling. She brings a modern, culturally fluent voice that aligns with Manforce’s future-facing outlook and its commitment to engaging today’s audiences in a bold yet responsible way”.
Sharing her thoughts, Manasvi Mamgai said, “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness and responsible conversations, while continuously evolving its narrative towards more meaningful communication. It is exciting to be part of a journey that focuses on connecting with today’s consumers in a relevant and responsible way.”
