Mumbai: Media Outsource firm owned by Divya Radhakrishnan, Helios Media has been roped in by Marathi Movie Channel Fakt Marathi to handle the ad sales job with effect from April 2016.
Fakt Marathi is a new channel which has boosted the Marathi movie genre by an unprecedented 46 per cent growth in the last three weeks. With this launch the Marathi movie genre has expanded to a two-channel play and the new channel is just 30 per cent lower than the genre leader in this short span of time.
Manish Singhal, Managing Director of Enter10 Television, said, “Living up to its name, Fakt Marathi which means ‘Only Marathi’ will be a dedicated 24-hour Marathi movie channel. It has been launched on the wave of the Marathi film industry’s revival with many titles running successfully in the metros and multiplexes. We have full faith in Helios Media’s capabilities in developing the right positioning for the channel in the advertiser market and extracting true value.”
Divya Radhakrishnan, MD, Helios Media, said, “We had been analysing the need-gap in the TV landscape and had identified the Marathi movie genre as having great potential. When we heard of Fakt Marathi, we knew straight off the potential the channel would have. We are very confident that we will be able to drive the channel revenue to new heights.”
Launched in 2011, Helios Media currently manages monetisation mandates of MTunes HD, EPIC and Living Foodz.