New Delhi: Maruti Suzuki India Limited (“Maruti Suzuki”) has onboarded five early-stage startups to co-create and deploy new-age technology solutions across its business functions. The initiative is part of the company’s ongoing strategy to stay ahead of the technology curve by leveraging innovation to enhance operational efficiency, strengthen high-precision manufacturing, improve quality standards, reinforce workplace safety, elevate customer experience, and support the development of smarter and safer products.
As part of this engagement, Maruti Suzuki has awarded paid Proof-of-Concept (PoC) projects to the selected startups. The solutions span a wide range of deep-tech applications, including AI-based inspection systems for high-accuracy manufacturing processes, IoT-enabled workplace safety solutions, and electric mobility solutions aimed at improving last-mile logistics efficiency.
The five startups onboarded—AugurAI, Aatral, Zen Mobility, Indus Vision, and Proxgy—have been selected from the fourth cohort of the Maruti Suzuki Incubation Program (MSIP). The program is run in partnership with the Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the incubation hub for entrepreneurship and startup support at IIM Bangalore.
Commenting on the initiative, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “In an increasingly complex operating landscape, defined by evolving consumer preferences, growing scale, an expanding product and powertrain portfolio, varying regulations across nearly 100 export markets, and an increasing focus on sustainability, technology has become a strategic enabler. Embedding new age intelligent technologies across business functions is critical to sustaining excellence, navigating complexity, and enabling long term, agile growth. Our program is a win-win proposition for both budding entrepreneurs and the Company. The startups onboarded this time are helping us achieve even higher levels of precision in manufacturing; sustainable mobility for last mile delivery of aftermarket parts; and enhanced safety for employees at the workplace.”
The incubation partnership aims to provide startups with access to real-world industrial challenges while enabling Maruti Suzuki to integrate emerging technologies into its large-scale operations.
Anand Sri Ganesh, CEO, NSRCEL, IIM-Bangalore, added, “We are thankful to Maruti Suzuki for choosing NSRCEL as a partner for their incubation program. Our association is helping bridge the gap between cutting-edge innovation and real-world application by giving our startups access to complex business scenarios and deep industry expertise that accelerate their growth. Together, we are building an ecosystem where early-stage ventures can refine bold ideas and scale them into impactful solutions.”
