• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Mathrubhumi reported high growth in the latest IRS report (IRS 2019 Q2)

by Editorial
August 21, 2019
in Featured, Print
1 min read
Mathrubhumi reported high growth in the latest IRS report (IRS 2019 Q2)
Share Share ShareShare

Kochi: According to IRS April to July second quarter report, Mathrubhumi print publication achieved 27,000 growth in readership with a total of 1.32 crore readership in Total (TR). Mathrubhumi continues to maintain its 11th position in Total Readership of dailies in the country and is amongst the top 10 dailies as per Average Issue Readership (AIR).

The Malayalam national daily has also reported high growth in IRS first quarter (IRS Q1) which was published before. It attains a top 5th position in terms of popularity, and has attained a high growth among youth, even this digital era. Mathrubhumi has also got an increase of 3 lacs readership in the socio economic class -NCCS AB.

All our periodicals have also shown growth in the latest IRS report. Mathrubhumi Arogyamasika continues to be No 1 in India’s Health Magazine list. Three of Mathrubhumi publications also come in top 10 among the Indian Regional Publications.

Kamal Krishnan
Kamal Krishnan

Speaking about the growth in numbers Kamal Krishnan, Head Integrated Solutions (Print) Mathrubhumi Group said “The IRS results look positive for the Mathrubhumi group. A state like Kerala that has some of the highest mobile and internet penetration in the country and still shows growth is testament to the relevance of print. The Mathrubhumi Daily adding 2.70 lakh readers showing healthy growth over the previous quarter. However, another factor that is possibly an even stronger indicator of this growth is the diversification of print readership which is evident due to the increase in numbers for all our magazine publications. This shows that individuals are not only reading print more, but are now demanding specific periodical content such as our health magazine Arogyamasika which added 1.15 lakh readers. The latest IRS results reinforce the power of print in Kerala and will continue to co-exist with TV, Radio and Digital”.

Tags: IRS 2019 Q2IRS reportKamal KrishnanMathrubhumi

Related Posts

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre
Featured

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre

by Aboli Kadam
April 17, 2021
0

The Broadcast Audience Research Council (BARC) shared its report of week 14 (3rd April 2021 – 9th April 2021). In...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA
Featured

BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

by Neethu
April 17, 2021
0

The Broadcasting Audience Research Council (BARC) released data for Week 14. Among the Top Channels across the genre and all...

Read more
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021

Subscribe to Newsletters

Trending

Straight Talk with Krishnan Kutty – Business Head of Star Vijay
Featured

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

by Editorial
September 11, 2017
0

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.