Maxus Asia Pacific has promoted Rose Huskey as new Chief Client Officer for APAC while Dick Laurie gets elevated as Chief Planning Officer.
Huskey is an advertising native with almost 20 years’ experience gained from working at some of the world’s largest and most successful agencies. She was previously head of client Leadership, Asia and will continue to work closely with existing Maxus partners such as L’Oréal, Unicharm, Jetstar, Huawei, Subaru and UPS across all APAC markets ensuring quality of delivery.
Prior to joining the Maxus regional team in Singapore, Huskey was managing director of Maxus Vietnam (from 2011-2015). During that time she led multiple campaigns for L’Oréal, Wrigley, InBev and Dumex, to name a few. She has also held stints at OMD, Future Shop and other companies in Canada where she was responsible for conceiving, managing and developing advertising and communication solutions.
Meanwhile, Laurie has collected over 23 years’ experience working across advertising, media and communication agencies around the globe, including Australia, Asia, Americas and Europe. He has been at Maxus for more than three years, initially supporting Maxus Australia in developing its strategic planning capabilities and helping to shape key client annual plans, before taking on the role of regional planning director for Asia Pacific.
They will report to Ajit Varghese, CEO Maxus Asia Pacific, and also work with the APAC management team. This includes Lakun Agrawal (CFO), Nathan Cook (trading head), Sandeep Pandey (effectiveness head) and Monica Bhatia (digital director, Asia).
“Huskey and Laurie are proven leaders at Maxus and have been successful managers in their respective fields. Their promotions are well deserved as they lead Maxus to help meet the ever evolving client needs, bringing together consumer understanding, data effectiveness and content consumption in the most creative way,” Varghese said.
“The industry is changing at such a fast pace that media agencies constantly have to evolve in order to meet clients’ needs. I am very excited to be working with a hugely talented group of people, collaborating with our local, regional and global teams to effectively navigate the increasingly complex marketing services landscape, to ensure that we delivering the most effective business solutions for our clients,” Huskey said.
“The Asia Pacific market is changing at an ever increasing rate, which means both exciting and challenging times ahead. There’s no better place to be than Asia Pacific right now. At Maxus we are focused on leading change for the benefits of our clients,” Laurie said.