Bengaluru: Maxus has been assigned the media mandate for Greenlam Industries. With over two decades of experience in the surface décor space, Greenlam is a market leader in laminate manufacturing.
Speaking about the win, Kartik Sharma, Managing Director, Maxus South Asia, said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category.”
Alex Joseph, Vice-President – Marketing & Communication, Greenlam Industries, added here, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one as a media agency. We expect Maxus to go beyond just the traditional way to build the brand.”
Greenlam Industries are one of the leading laminate manufacturers and Asian market leader in decorative laminates. Greenlam is the pioneer in bringing international trends in laminate designs to India. Additionally, Greenlam has a prominent presence across the world. It is present in over 100 countries like USA, Singapore, Hong Kong, UK, The Netherlands, and UAE.