International: Maybelline New York, the world’s biggest makeup brand, awards Indigo Consulting, Publicis Groupe’s Digital and Business Transformation Company, with its complete digital communication mandate. The account was won following a multi-agency pitch, and will be serviced out of Indigo Consulting’s Mumbai office.
As part of the mandate, Indigo Consulting will manage digital and social campaigns as well as any strategic requirements for the brand, including digital analytics, social media content and management, and online reputation management.
“We are really excited to have Indigo on board with us. They have been doing some great work across their various clients and we are confident that they will help us achieve our vision on the brand which is to become the #1 Make up brand in India. Looking at the shift that the industry is seeing right now and how dynamic things are especially on digital and ecommerce, to have a partner like Indigo, which has been one of the front runners in digital+tech, we are sure that we will see some great work and campaigns in the coming years.” said Vaidehi Vimadalal, General Manager, Maybelline India.
Commenting on the account win, Rajesh Ghatge, CEO, Indigo Consulting said, “The makeup category in India is on the threshold of new leadership. We are excited to partner with Maybelline in their journey to this pole position. Engagement & commerce on digital, and innovation-driven by technology is gaining tremendous momentum. We are excited to get an opportunity to combine our collective capabilities across data, creativity and technology to provide Maybelline New York, with the velocity it needs to aggressively take over the Indian market. We look forward to ‘Making It Happen’”