Cochin: Mazhavil Manorama – Kerala’s most innovative channel and forerunner in bringing new formats to the market announces the next big one.
The Channel has partnered with ENDEMOL SHINE to offer the most popular international game show MINUTE TO WIN IT, for the first time to the Malayalam diaspora. This popular game show format has seen successful runs in over 60 countries
Minute to Win It is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured, out of objects commonly available at home.
The winner would win a maximum prize money of Rs 10 lacs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.
The Channel has earmarked a 360 Degree Multi Media Campaign blitzkrieg to promote the show.
The First season of Minute to Win it will be travelling through various festive seasons of Kerala like Vishu, Ramzan, Onam and Christmas, which will surely witness the participation of Celebrities too. It would be telecast during prime time on weekends.