Mumbai: McCain Foods India has unveiled its new International Style Zigzag Fries range under the #TasteTheWorld campaign, introducing four globally inspired flavours aimed at tapping into India’s growing appetite for international cuisine experiences.
The new range features Italian, Korean, American and Mexican flavours, designed to transform everyday snacking occasions into immersive social experiences. According to the company, the uniquely shaped zigzag fries are crafted to hold heavier seasoning while offering restaurant-style snacking experiences that can be prepared at home in just three minutes.
With the launch, McCain Foods India aims to strengthen its positioning among consumers seeking bold flavours and globally influenced food experiences.
As part of the campaign rollout, the brand has also released two digital films conceptualised by Schbang, spotlighting the Italian Style and Korean Style Zigzag Fries variants. The films use a playful “teleportation” concept, where a single bite transports consumers into immersive settings inspired by Italy and Korea, reflecting the cultural essence and energy associated with the cuisines.
Extending the campaign further, McCain has launched an AI-powered microsite experience that allows consumers to create personalised travel-themed reels linked to their preferred global destination. Consumers purchasing any pack of International Style Zigzag Fries can scan the QR code, select a destination — Italy, Korea, America or Mexico — and generate customised travel reels using their own photographs. Participants also stand a chance to win Yatra.com travel vouchers worth ₹75,000.
The initiative blends food, entertainment, technology and digital engagement to create interactive brand experiences around social gatherings and shared consumption moments.
Commenting on the launch, Shreyashi Keshri, Head of Marketing, McCain Foods India, said, “Our International Style Zigzag Fries are designed for the Indian consumer whose curiosity for global cultures flourishes around shared plates and cherished company. We wanted to deliver not just delicious snacks, but an invitation to experience the world, right from your living room.”
“The #TasteTheWorld campaign, teleportation films, and AI travel reels are curated as invitations — moments consumers genuinely want to share,” added Jitto George, Executive Vice President, Schbang.
Through the #TasteTheWorld campaign, McCain Foods India is seeking to move beyond conventional snacking by combining international flavours with immersive digital storytelling and AI-powered consumer engagement experiences.
