International: McCann New York and BBDO New York have the most work on the first-deadline shortlist for The One Show 2020 awards, according to The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.
McCann New York is on top with 77 shortlisted entries, including 19 for New York Lottery “The Most Metal Scratch-Off”, 18 for March for Our Lives “Generation Lockdown”, 16 for Microsoft “Changing the Game”, 13 for Lockheed Martin “Think Inside the Box” and 12 for Verizon “The Team That Wouldn’t Be Here”.
BBDO New York is runner up with 65 shortlisted entries, including 15 for Monica Lewinsky “The Epidemic”, 14 for Sandy Hook Promise “Back to School Essentials” and 10 for Bacardi (three for “Beat Machine” and seven for Bombay Sapphire “Painted by Everyone”).
Arnold Worldwide Boston also had a strong showing on the first-deadline shortlist with 26 entries making the cut, including 11 for Aspen Institute’s Play Project “Don’t Retire, Kid”, six for Carl’s Jr. “Rocky Mountain High Cheeseburger Delight” and five for Monster.com (two each for “Mimmy Mimmy Mo Mo” and “Xantenyx“, and one for “Quitters Win“.)
Entries making the first-deadline shortlist advance to the final round of judging in March. The One Show 2020 finalists will be announced in April in lead up to the The One Show awards ceremony in May during Creative Week.
Benefits of early entry
Introduced four years ago, The One Show early entry system benefits all parties involved in the process, including creative teams who submit entries, agency management responsible for awards budgeting, and judges who review the work in batches as it comes in.
“By submitting work when it’s fresh and top-of-mind, creative teams can more easily access materials while they are readily available and capitalize in real time on the work’s industry buzz,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Agency management also gains a budgeting advantage by spreading awards spending over a 12-month period across two calendar years.
“From a judging perspective, the work is reviewed when it’s fresh and still topical, and jury members can give it greater attention because they’re reviewing smaller batches of entries,” he added.
The complete list of The One Show 2020 juries can be viewed here.