Mumbai: McCann Worldgroup India has secured a total of seven accolades at the prestigious One Show Awards 2025, including one Silver, one Bronze, and five Merit Awards, further solidifying its reputation as one of the country’s most purpose-driven creative agencies.
The standout campaign, “Fit My Feet” for Buckaroo Footwear, clinched a Silver in the IP & Product Design category and a Bronze in Health & Wellness, alongside four Merit Awards across multiple categories. The campaign addressed the needs of individuals born with clubfoot, a congenital condition that affects thousands of children across India each year. By launching a custom, affordable, and functional footwear solution, McCann partnered with more than 4,500 cobblers to distribute over 228,000 pairs since early 2024—offering improved mobility and social inclusion for those impacted.
Additionally, the “Dabba Savings Account” campaign for ESAF Small Finance Bank won a Merit Award in Direct Marketing. The initiative creatively transformed the ubiquitous steel ‘dabba’ found in Indian kitchens by adding a hidden compartment to store money securely. With no reliance on traditional media, this grassroots idea enabled over 120,000 women in rural communities to open bank accounts—promoting financial independence and inclusion.
Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India, said, “It’s deeply fulfilling to work on ideas grounded in empathy and everyday realities that resonate on a global stage. These campaigns are a reminder that creativity, when driven by purpose, can become a genuine force for change—whether it’s improving mobility for those with clubfoot or enabling rural women through financial empowerment. I’m grateful to the jury for this recognition, which I accept on behalf of my entire team committed to making ideas matter.”
