New Delhi: Media Mantra, India’s fastest growing PR consultancy has bagged the public relations mandate of Indian Gaming League (IGL) – a Mumbai based Esports Gaming startup. IGL is India’s most popular competitive gaming and eSports league that hosts gaming tournaments online. Media Mantra will be managing the brand’s image as a consultant and handle media duties, strategic PR, and reputation management.
Indian Gaming League established in September 2019; by a team of passionate gamers who strongly feel that Indian players need a stage to jump-start their gaming careers. Participating in IGL will not only give amateur and professional gamers the ability to earn some serious cash, but top tier gamers will also receive an opportunity to compete with other professionals on a national level.
Speaking about the development, Udit Pathak, Founder, and Director, Media Mantra said; “We are very happy to get an opportunity to manage the media presence of a brand like Indian Gaming League. Mr. Yash is a young entrepreneur and Indian Gaming League is an innovative brand that will not only give us an opportunity to explore Esports Gaming segments even further but it will also give us a new direction to us to work with a lot of fresh ideas and initiatives. We believe that PR and communications play an essential role in brand building and reputation management, especially start-ups. With our fresh perspectives and creativity, we are confident that we will add value to the brand’s over-all representation in the segment.”
On the appointment of the new PR team, Yash Pariani, CEO & Founder, Indian Gaming League said; “Online gaming and E-sports is booming in India and along with investments in a company’s growth and user engagement, it is important to build awareness and the brand’s positioning amongst the audience. We are happy to have chosen Media Mantra as our media agency, for their media expertise and reputation management skills. While we are diversifying in India amongst the gaming segment and other technology partnerships, we are certain that our partnership with Media Mantra will convert into a beneficial alliance for us. ”
Media Mantra is the second-fastest-growing Image Management and Public Relations consulting firm in APAC and 9th fastest, globally. Strengthened by a cohesive network across the country and prolific relationships with prominent media platforms, Media Mantra is one of the Top PR Agency in Delhi NCR. Founded in 2012, Media Mantra has remarkably grown over the years through client and journalist referrals and today has emerged as the most trusted PR Agency in India. At present, the organization entails a prodigious clientele list, a passionate & experienced team, and a brilliant company trajectory.