S4Capital’s digital-first marketing and advertising services company Media.Monks has appointed Matthew Godfrey to lead its APAC Content practice. The appointment is effective immediately.
With over 15 years of experience leading businesses in the Asia-Pacific region, Godfrey will support the senior leadership team across the region.
Before joining Media.Monks, Godfrey was CEO of food tech start-up Nutrition Innovation which operated from Africa to Asia. Prior to that, he has over 15 years of experience as CEO of agency businesses, including VMLY&R and Publicis Worldwide.
He will work alongside Kenny Griffiths, Managing Director APAC of Data, Digital and Media. Godfrey is expected to take the connected single global P&L model to the next level in APAC, informed an official statement.
“Matt has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC. With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations. He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by reshaping how businesses interact with the world, now,” said Bruno Lambertini, Co-CEO, Content, Media.Monks.
A strategic focus for Godfrey will be expanding the Media.Monks business model in APAC, which centers on key markets such as China, Australia, Japan, Korea and Singapore and is supported by content hub offices, the statement added.
In APAC, Media.Monks has two hub offices that house creative and technical talent in Malaysia and India.
Media.Monks allows clients access to a network of more than 8200 experts in AI, social, experiences, platforms, studio/production, data, media and technology.
“The content industry is now at a very dynamic time. As global leaders in AI, social, and all digital platforms, Media.Monks is ideally placed to help APAC brands create and orchestrate powerful and efficient communication solutions. The opportunity for innovation has never been greater and I’m excited to help APAC clients gain a competitive advantage by accessing our incredible talent, “ said Godfrey.
Media.Monks’ clients include those with Sanofi, CJ Bibigo, Adobe, PayPal and Google.
Godfrey joins Media.Monks’ leaders in the APAC region, namely CFO APAC Elaine Shui, Executive Creative Director Joao Flores, SVP Client Services Jessica Davey, Senior Director of People Andrea Theodore, Head of Film Rebecca So and SVP Head of Social Werner Iuksch.
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